When designing a lead lifecycle, organisations will typically focus on the journey for a net new lead. Salesforce and Account Engagement’s out-of-the-box features provide an easy route for new prospects to be identified, qualified, handed over to sales and worked through the sales process.
Continue reading “Qualifying Existing Contacts from Account Engagement”
You may have already heard that Pardot’s user authentication system will be discontinued in February 2021. This is a major update and critical for Pardot-only Users. Find out more below.
Continue reading “Pardot User Migration: What you need to know”
It is very easy to learn something and never question it after that point. I certainly do it however when living in a world with such rapidly changing technology, it can be dangerous not to re-consider things now an then.