Pardot Form or Form Handler?

Do you struggle to decide which type of Pardot form is best for your marketing campaigns? Many of my clients have asked my opinion on what they should be using. As I say to them to all, it depends on several aspects, including what they want out of it.

Some key questions to ask yourself when deciding which type of Pardot form to use are:

Do you require progressive profiling?
What actions are required based on the form submission?
Do you already have a form you want to use?
What metrics do you want to track?

I have put together a list of features each type of Pardot form has. Knowing the differences should help you make your decision a little easier.

Form	Form Handler
Progressive profiling Protects against bots Provides form views and error data Integrates with Pardot landing pages Enables Kiosk mode for your events Base automation rules on form views Displayed Pardot thank you content after form submission	Integrates with third-party forms Maintains current lead flow Integrates with Salesforce Web-to-lead forms Supports custom front-end editing

Still need help deciding on which form to use?

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