Customer Success Story

Creating a seamless membership experience

The World Travel & Tourism Council (WTTC) is the world’s leading authority in the Travel & Tourism industry. WTTC has a vast array of Chief Executives representing many of the world's leading Travel & Tourism companies as Members. WTTC brings together the Private Sector and Public Sector allowing for a unified voice on matters related to Travel & Tourism.
Industry
Travel, Transportation & Hospitality Travel, Transportation & Hospitality
Employees
Employees ~500
Salesforce Products
Sales Cloud Sales Cloud
Service Cloud Service Cloud
Account Engagement Account Engagement

The Challenge

  • Multiple systems were in use creating data silos and poor data quality.
  • Different departments, such as Sales, Finance and Event Management did not have access to the same membership data, creating an inconsistent member experience.

The Solution

  • Data cleansing and deduplication from multiple sources to improve trust in data.
  • Integration with Cvent and email tools to maintain consistency and accuracy of contact data.
  • Automated invoicing processes to reduce manual time for the finance team.

The Impact

  • In our 6-month engagement, our agile approach allowed new efficiencies to be delivered within 2 months.
  • Nebula and WTTC have developed a lasting relationship for over 10 years delivering continued improvement.