Creating a seamless membership experience
Data silos and disparate systems hindered the World Travel and Tourism Council's membership experience. Nebula's Cvent integration, record cleansing and automated invoicing delivered rapid efficiency, unified data, and a 10-year partnership.
- Account Engagement
- Sales Cloud
- Service Cloud
The World Travel & Tourism Council & Nebula
The World Travel & Tourism Council (WTTC) is the world’s leading authority in the Travel & Tourism industry. WTTC has a vast array of Chief Executives representing many of the world’s leading Travel & Tourism companies as Members. WTTC brings together the Private and Public Sectors, enabling a unified voice on matters related to Travel & Tourism.
The WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries, supporting 260 million jobs and generating 9 per cent of global GDP, while tackling issues that threaten our industry, such as taxes and visa requirements.
The Challenge
- Multiple systems were in use, creating data silos and poor data quality.
- Different departments, such as Sales, Finance, and Event Management, did not have access to the same membership data, resulting in an inconsistent member experience.
The Solution
- Data cleansing and deduplication across multiple sources to improve data trust.
- Integration with Cvent and email tools to maintain consistency and accuracy of contact data.
- Automated invoicing processes to reduce manual time for the finance team.
The Impact
- During our 6-month engagement, our agile approach enabled new efficiencies to be achieved within 2 months.
- Nebula and WTTC have developed a lasting relationship over the past 10 years, delivering continued improvements.
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