Customer Success Story
Targeted Sales Enablement for Users
Stale opportunities and missing data delayed Clarion Events' pipeline. Nebula's Einstein Next Best Action delivered intuitive guidance, surging stage moves by 132%, doubling activities, capturing crucial VAT details, and boosting CRM adoption.
Users
620
Salesforce Products
- Account Engagement
- CRM Analytics
- Sales Cloud
Clarion Events & Nebula
Clarion Events is the world’s largest privately owned event and exhibition organiser. Clarion Events hosts a variety of events across multiple sectors and provides exceptional customer experiences through both in-person and digital event formats.
The Challenge
- Stale Opportunities in the pipeline were not progressing in stages.
- Many Opportunities had no activities logged in the last 30 days.
- Required data of Account VAT numbers were often missed preventing Opportunities from being marked as won and frustrating users.
The Solution
- Nebula worked with Clarion Events Sales Enablement to address workflow challenges using recommendations from Einstein Next Best Action.
- Sales users can now accept Next Best Action recommendations suggested as in-context guidance to address common challenges.
The Impact
- Comparative analysis in 2 divisions for May-June 2023 and May-June 2024 revealed an impactful result:
- Stage moves: +132%, +27%
- Logged activities: +23%, +95%
- VAT invoices: 0%, +14%
- Einstein Next Best Action became a valued tool for the Clarion Events Sales Enablement department.
Next Best Actions has become our silent assistant in Salesforce—flagging stale stages, overdue close dates, and missing details like addresses. It’s helped our sales team stay on top of every deal and ensure data is complete before closing, which has boosted both accountability and CRM adoption.
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The Space Aldgate,
Irongate House,
22-30 Dukes Place,
London EC3A 7LP
Irongate House,
22-30 Dukes Place,
London EC3A 7LP
