Philosophy, Challenges, and Opportunities of DevOps on Salesforce
DevOps on Salesforce is not simple. But why does it have to be so complex? If we go back to the beginning and think…
Track Which Marketing Campaigns Are Driving Salesforce Tasks
Salesforce Tasks have been around for quite a long time, acting as a bridge between different teams and team members. When it comes to marketing…
A Formula for Success
Formula fields are a great way to derive data using information from the record or related records. You can fall out of love with them…
Say Goodbye to Real-Time Automation Rules
Automation Rules are one of the most powerful tools in Account Engagement (Pardot). Whether that is your lead management or opt-in process, this tool is…
The End of the Pardot Classic App – Get Pardot Lightning Today!
The time has come, the Pardot Classic App will no longer be accessible soon. But when will this happen, what does it mean and what…
MC Account Engagement User Permissions
Marketing Cloud Account Engagement (Pardot) and Salesforce are becoming more aligned than ever before. From Account Engagement Lightning, Engagement History, Lightning Builder assets, and more!…
Scoring & Scoring Categories: A staple, yet powerful tool
Scoring may be a familiar tool to most that use Account Engagement (Pardot), but is it utilised to its full potential? Then there’s Scoring Categories,…
No more Spam Form submission in Pardot
Spam form submission is one of the most challenging causes of security risks in the Account Engagement (Pardot) platform. They open a gate not only…
Why you need an Account Engagement Audit
In a previous blog, we asked “Does your Pardot Account Need an Audit?”, where we explained what is involved in a Pardot Audit, and how…
