Improving the Marketing and Sales Relationship is Not a New Challenge
This great HBR article from 1989 highlights that automating marketing and sales processes to improve the relationship and productivity is by no means a new concept. Successful businesses have been trying to improve efficiency and process management between these two key departments for decades!
ReadIs Marketing Automation for you?
If you’re considering Marketing Automation or already have a solution but not sure you’re using it to it’s full potential, this is a great list of Q&A’s that will help you think more thoroughly about how to plan, integrate and resource your Marketing Automation strategy.
Read
Wave for B2B Marketing (Pardot)
I am very excited to see how Salesforce will be expanding the reporting capabilities of Pardot using the new Wave platform. For me this was the only area that I thought Pardot needed to improve. With this in place Pardot will be an easy decision for any organisation wanting to market to companies using the […]
Read
Heroku – One Less Headache for your Developers?
I recently attended a Partner event at the Salesforce tower, the subject – Heroku. “Well that name certainly doesn’t give anything away,” I thought!
Read
Less Work Required To Write Salesforce Lightning Components? I’m in!
Salesforce Lightning is a modern interface with some nice architectural ideas (e.g. event-based communication between modules). It is clearly the direction that SF want to go, but we have always been put off by the lack of some features that we are used to having in Visualforce.
Read
Salesforce Development Is Finally Growing Up
When I started writing code on Salesforce, we typed code into a basic text-input on the setup pages. There was no auto-complete, no collaboration tools, and no version control, deployment was difficult… In fact, if it weren’t for the platform itself being so powerful, it would have been a complete dead-end.
Read
Email Marketing is Still Very Much Alive
The landscape of email marketing has changed enormously in the past few years. Now, success in email marketing doesn’t rely on gathering huge numbers of addresses but more on segmenting your audience, automating communications and being much more targeted.
Read
Account Engagement now allows Dynamic List Segmentation based on Public List Opt-in Status
Account Engagement has recently released an additional rule for Dynamic Lists that has largely gone unnoticed, but is hugely powerful and adds much-needed functionality to the platform.
Read
Build More Targeted Buyer Journeys with Account Engagements Engagement Studio
Engaging with your prospects in real-time has just got a whole lot easier with the launch of Salesforce Account Engagement’s Engagement Studio today. The new interface enables you to build more sophisticated 1-to-1 customer journeys based on a number of insights for both prospects and customers.
Read
6 Nurture Campaigns You Should Consider Running
Have you recently implemented a Marketing Automation tool but are yet to launch your first nurture campaign? Implementing your first automated campaigns can be a daunting task and often people can’t decide where to start. Here are a few ideas for nurture campaigns that we have seen work very well…
Read
Save Time with These Account Engagement Shortcuts
Did you know there’s a super easy way to get to some of the most commonly used features in Account Engagement using just your keyboard? Hit one of the combinations above to navigate Account Engagement much more efficiently.
Read
How to Implement Marketing Automation in 5 Easy Steps
You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start?
Read