Build more targeted buyer journeys with Pardot’s new Engagement Studio

by Nicola Hodd - June 22, 2016
Build more targeted buyer journeys with Pardot’s new Engagement Studio

Engaging with your prospects in real time has just got a whole lot easier with the launch of Salesforce Pardot’s Engagement Studio today. The new interface enables you to build more sophisticated 1-to-1 customer journeys based on a number of insights for both prospects and customers. 

The most significant changes are to the interface itself, enabling users to build complex journeys on a single canvas with a combination of actions, triggers and rule-based logic. Now, as well as being able to target communications based on email interactions, you can also use form and landing page interactions, list and campaign membership, and prospect field data to trigger different nurture paths. The new testing functionality enables you to visualise and sense-check your different journeys.

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With increasingly more complex buyer journeys emerging, Engagement Studio lends itself well to B2B marketers who want to home in on more targeted 1-to-1 communications. It’s imperative in today’s marketplace to offer a more personalised experience and ensure messaging is timely, relevant and targeted to the individuals needs during the buying cycle. Engagement Studio has the ability to take your marketing to that next level.

Our Marketing Automation & CRM consultants are on hand to ensure you make full use of Engagement Studio. Here’s how to get started:

User Training

Get your marketing team up and running with Engagement Studio with comprehensive training. We’ll be covering the functionality of Engagement Studio in our next training course in September but if you have a larger team, we also offer bespoke in-house training. Contact us to find out more.

Migrating Drip Programs

Although your existing drip programs will continue to run alongside Engagement Studio, you may want to think about migrating your existing drip programs, where you can copy the existing logic or build in more sophisticated steps that the Engagement Studio allows. To ensure a seamless transition, we can support you on this migration and help to transform any existing drip programs for you. Contact us to find out more.

Strategy

We’ve been lucky enough to be part of the Engagement Studio beta launch and can share our knowledge and experience with you to help develop more sophisticated 1-to-1 communications. We have a wealth of experience in Marketing Automation, particularly with the integration of Salesforce and Pardot, in order to communicate with your audience more effectively. You can extend our support from User Training and Drip Program migration to creating objectives, formulating strategy and executing your new Engagement Studio nurture program. Contact us to find out more.

There is a wealth of information provided by Pardot here to learn more about what’s new and what you’re able to create in Engagement Studio. Not sure where to start? Read our latest blog post on 6 nurture campaigns you should think about running to learn more about the typical nurture programs you may want to run and start building it out in Engagement Studio!

If you want to discuss any specific requirements around Engagement Studio and the impact it will have on your business, contact one of our consultants today to find out how we can help.

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