If you’re considering Marketing Automation or already have a solution but not sure you’re using it to it’s full potential, this is a great list of Q&A’s that will help you think more thoroughly about how to plan, integrate and resource your Marketing Automation strategy.
First of all, is your content relevant and up-to-date? A lot of companies are out there communicating noise and buyers don’t understand what you are trying to say. Also consider the kind of reputation and brand promise your company has…does it resonate with your potential buyer? Finally, what kind of sales cycle do you have? The longer your sales cycle the longer it will take to move your customers.