As an Account Engagement User, you’ll have seen this banner displayed since the Winter ’25 release prompting you to explore what is new in Marketing Cloud. But what is available, how can we access it and why? Let’s get into it! Continue reading “Marketing Cloud for Account Engagement customers – What, How and Why?”
Category: Marketing
Switching from Hubspot to Account Engagement (Pardot)
Hubspot and Account Engagement have been around in the marketing automation space for a similar amount of time. This year, we’ve seen an increase in the number of customers looking for support with switching from Hubspot to Account Engagement, but why? Continue reading “Switching from Hubspot to Account Engagement (Pardot)”
Webinar: The Future of Salesforce Marketing
Account Engagement (Pardot) customers you now get Marketing Cloud Growth or Advanced edition features included at no extra cost. This allows users to start taking advantage of the features without a “big bang” migration approach. You can literally have the best of both worlds. Continue reading “Webinar: The Future of Salesforce Marketing”
How to embed an Eventbrite button in Account Engagement Landing Pages
Eventbrite is a well known platform for hosting and promoting events, and by integrating its registration functionality to your account engagement landing page, you can streamline the registration process for your audience. Continue reading “How to embed an Eventbrite button in Account Engagement Landing Pages”
Bridging the gap between Sales & Marketing: Salesforce Campaign Influence
Campaign Influence is a standard Salesforce feature that calculates how Salesforce Opportunities are associated with the Campaigns that help generate them by assigning a percentage of success to those campaigns. Continue reading “Bridging the gap between Sales & Marketing: Salesforce Campaign Influence”
Personalise emails with a formatted date in Account Engagement
One of the benefits of using Account Engagement (Pardot) is the capability to personalise emails. We can use data from a date field to show when something has happened or is happening, for example; your renewal is coming up on DD/MM/YYYY, or your booking is on DD/MM/YYYY.
Continue reading “Personalise emails with a formatted date in Account Engagement”Data Cloud & Account Engagement – What you need to know
Data Cloud is Salesforce’s answer to a customer data platform (CDP), tailored for easy connections between your Salesforce Org, Marketing Cloud, Tableau and much more. In this blog, we explore the connection between Data Cloud and Account Engagement (Pardot). Continue reading “Data Cloud & Account Engagement – What you need to know”
Tracking Phone Number Clicks in Your Landing Pages
A clickable phone number is a link that opens your phone app with the number pre-populated when accessed from a mobile device. However, tracking the engagement of a phone number link in Account Engagement can be challenging. Here’s a quick workaround we’ve tested and used. Continue reading “Tracking Phone Number Clicks in Your Landing Pages”
Salesforce Foundations: Free Marketing and Commerce for Every Customer
Salesforce are giving the new Marketing and Commerce capability to every Enterprise Sales and Service customer for free. No, really! This isn’t just clickbait. Building on the Free Data Cloud initiative, announced at Dreamforce 2023, Salesforce customers can now access more of the new features on the core platform at no additional cost. Let’s take a look at what’s included with Salesforce Foundations and why this is important for the future of the platform.
Continue reading “Salesforce Foundations: Free Marketing and Commerce for Every Customer”
Marketing Cloud Growth vs Account Engagement (Pardot)
Earlier we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell Marketing Cloud Growth is the the latest marketing automation product by Salesforce. If you have worked in the ecosystem for a while then you’ll know that this is the third and only homegrown marketing offering by Salesforce. Continue reading “Marketing Cloud Growth vs Account Engagement (Pardot)”
