Marketing Cloud Next: A Glimpse into the Future of Customer Engagement

Exciting developments are on the horizon for those in the marketing world, especially those working with Marketing Cloud Engagement! Last...

The Integration of AI in B2B Marketing: Trends and Applications

The landscape of B2B marketing is undergoing a significant evolution, driven by the increasing adoption of Artificial Intelligence (AI). This...

B2B Marketing Analytics: Understanding the Sync Behaviour with Account Engagement and Salesforce

In the world of B2B marketing, data-driven decision-making is essential for success. However, as you may be aware native Account Engagement reporting is fairly limited, making it difficult for marketers to gain insights into the success of their email marketing (and overall campaigns).

Top Summer ’25 Release Picks for Marketing Cloud

The Salesforce Summer '25 Release is right around the corner. Here are my top picks for Marketing Cloud Growth /...

Financial Services – B2B Marketing Challenges

At Nebula, we work with many customers within the broad Financial Services (FS) category, including banking, payments, insurance, wealth management...

End of support for Enhanced Email Experience in Account Engagement

With the release of the latest #Salesforce update, Account Engagement (formerly #Pardot) users should be aware of a significant change...

Why Marketers Should Still Learn HTML Fundamentals in 2025

In the ever-evolving world of digital marketing, it's easy to get swept up in the latest trends, tools, and platforms....

Marketing Cloud for Account Engagement customers – What, How and Why?

As an Account Engagement User, you'll have seen this banner displayed since the Winter '25 release prompting you to explore...

Switching from Hubspot to Account Engagement (Pardot)

Hubspot and Account Engagement have been around in the marketing automation space for a similar amount of time. This year,...