Category: Marketing

A really thought-provoking piece from a large financial services firm. As marketing landscape changes – with new customer expectations and new corporate regulations – it’s so important to design a process that engages your customers and provides relevant information. Marketing campaigns are important, but the days of sending an email to someone because you think you have important information to share are coming to an end – it’s all about what the customer thinks!

 

That’s where customer journeys come in, they’re the glue that holds all our retail and consumer capabilities as an organisation together in a way that creates maximum value for our customers and our firm.

 

The complexity of any digital marketing role relies on the fact that it requires both the artistic approach towards marketing challenges as well as the necessary understanding of data-savvy technological environment. For a digital marketer every day presents an opportunity to learn something new and take on the challenges of keeping up with all the various trends across the preferred platforms.

As more and more businesses decide to include digital transformation in their marketing strategy, the demand for knowledgable digital marketing professionals is higher than ever. Maybe this is the time for you to get involved?

 

Despite people thinking that digital marketing would be the industry that remedied this skills gap a long time ago, sadly figures show that only 8% of current marketers in the UK possess entry level digital skills, a shockingly low number, we can all agree.

Is there really a skills gap in digital marketing?

 

When you feel buried under the mixture of never ending to-do lists and always urgent client requests it can be quite hard to stop for a second and start thinking about your priorities.

Continue reading “Prioritize Your Marketing Tasks With These 6 Steps” →

This article includes some top tips on web design to attract, navigate, persuade and convert your potential web visitors in 2017. Being able to clearly demonstrate your offering and expertise whilst making it easy for visitors to find the information they need is key. Yes we want it to look pretty, but everything also needs a function! Continue reading “Essential 2017 Web Design Trends” →

By now, every major business understands the importance of online data collection, but do they have the right resources to report and act on them?

Continue reading “How can digital marketers prove their worth?” →

The GDPR legislation from the European Commission is going to effect how most businesses collect, store and process data.

Continue reading “New data protection legislation is coming into place…don’t leave it too late to comply” →

Leading up to Christmas can be a challenging time for marketers in their attempt to meet targets, boost sales and ensure high engagement – when your audience are somewhat pre-occupied with mince pies and bombarded with hundreds more promotional messages! Continue reading “How to ensure leads don’t go cold this winter” →

Despite sometimes working in silos, SEO and Content Marketing should naturally work hand-in-hand. Both are trying to drive targeted, high quality traffic to your site and both are trying to provide the best information to potential customers so you can serve their needs – and convert them to won business! Continue reading “Why SEO should always complement your content marketing” →

It may seem like the stuff of sci-fi movies, but AI, augmented reality, virtual reality and intelligent apps are all very real. From maps that automatically tell you where to eat nearby, to payment apps that alert you with offers when you enter a shop, there is a strong trend towards hyper-personalised marketing built into to the technology that we use 24/7. Continue reading “The Future of B2B Marketing is a ‘digital mesh’” →