Marketers Need To Walk In Their Customer’s Shoes

by Jack Bailey-Grundy - December 07, 2016
Marketers Need To Walk In Their Customer’s Shoes

A really thought-provoking piece from a large financial services firm. As marketing landscape changes – with new customer expectations and new corporate regulations – it’s so important to design a process that engages your customers and provides relevant information. Marketing campaigns are important, but the days of sending an email to someone because you think you have important information to share are coming to an end – it’s all about what the customer thinks!


That’s where customer journeys come in, they’re the glue that holds all our retail and consumer capabilities as an organisation together in a way that creates maximum value for our customers and our firm.


Related Content

Get In Touch

Whatever the size and sector of your business, we can help you to succeed throughout the customer journey, designing, creating and looking after the right CRM solution for your organisation