Trigger External Actions from Engagement Studio

You may have seen that in the Winter'23 Release, you will be able to take action on prospects outside of...

Simplify Prospect Opt Out Update

Prior to the Spring’23 Release, admins would have the option to set whether Salesforce or Account Engagement (Pardot) is the...

Winter’23 Release: Account Engagement Preview

The Winter ’23 release account engagement preview is out, and I’ve rounded up my main takeaways so far. These are...

How to build an organised Account Engagement (Pardot)

Let's imagine a library before we talk about Account Engagement (Pardot). Books are organised by genres to separate shelves and...

Use Cases for Conditional Completion Actions

There are many blog posts flying around about Conditional Completion Actions, and I can understand why. This awesome new feature...

Getting To Grips With Connected Campaigns

After many years of confusion around Account Engagement and Salesforce campaigns working independently, Salesforce has combined the two via Connected...

Empower your users with Pardot Einstein

Empower your Salesforce and Account Engagement users with AI-powered features from Einstein. Account Engagement (Pardot) Advanced and Premium edition customers...

How to Master the Lightning Landing Page Builder

The drag-and-drop Lightning Landing Page Builder, also known as the Enhanced Landing Page Experience, has been available since the Winter...

Become an HTML email marketing expert

As a digital marketer, you have likely come across HTML at some point, and let’s face it, it can look...