Validate your Email Sending Domain in Account Engagement (Pardot)

One of the changes for Account Engagement in the Spring 23 Release is a new way to validate your email...

Power Up Your Events with Account Engagement

Events are a huge part of many organisations’ marketing strategies, including handling registrations and communications. Combining multiple platforms and lots...

How to Run a Successful Global Account Engagement (Pardot) Account

Running any Account Engagement (Pardot) account can be a challenge, but even more so when your teams are based around...

What are Soft and Hard Bounces?

Any marketer who has sent an email to a list of prospects has likely seen several individual sends flagged as...

Files in Account Engagement (Pardot)

As with all digital platforms, it is impossible to work in Account Engagement (Pardot) without relying on files. The company...

Spring ‘23 Release for Marketing Cloud Account Engagement

  The Spring ‘23 release seems to have a bit of a running theme around maintenance and technical setup, with...

Manage your Webinar Campaigns with Account Engagement

Integrating your webinar platform with Account Engagement allows webinars to become part of your marketing automation strategy. Lucky for us...

May 2023 Update: Opt Out Sync Behaviour

Based on valued feedback, you can now use the most recently updated field value as a source of truth for...

Define Your Global Marketing Strategy with Account Engagement

In the last few releases, the Account Engagement product team has given us some amazing enterprise-level features for global marketing...