Marketing

Based on valued feedback, you can now use the most recently updated field value as a source of truth for...

In the last few releases, the Account Engagement product team has given us some amazing enterprise-level features for global marketing...

When hearing “API” (application programming interface) crop up, you might think to go straight to your development team and leave...

In the Spring ‘22  release, a new setting was added for Salesforce Engage. The new setting lets you choose which...

Salesforce Tasks have been around for quite a long time, acting as a bridge between different teams and team members....

Automation Rules are one of the most powerful tools in Account Engagement (Pardot). Whether that is your lead management or...

The time has come, the Pardot Classic App will no longer be accessible soon. But when will this happen, what...

Marketing Cloud Account Engagement (Pardot) and Salesforce are becoming more aligned than ever before. From Account Engagement Lightning, Engagement History,...

Scoring may be a familiar tool to most that use Account Engagement (Pardot), but is it utilised to its full...