Exciting developments are on the horizon for those in the marketing world, especially those working with Marketing Cloud Engagement! Last week was Salesforce’s flagship marketing event in Chicago – Connections. We streamed the keynote and heard all about Marketing Cloud Next. Here are our key takeaways. Continue reading “Marketing Cloud Next: A Glimpse into the Future of Customer Engagement”
Category: Marketing Cloud Growth
Top Summer ’25 Release Picks for Marketing Cloud
The Salesforce Summer ’25 Release is right around the corner. Here are my top picks for Marketing Cloud Growth / Advanced edition.
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Webinar: The Future of Salesforce Marketing
Account Engagement (Pardot) customers you now get Marketing Cloud Growth or Advanced edition features included at no extra cost. This allows users to start taking advantage of the features without a “big bang” migration approach. You can literally have the best of both worlds. Continue reading “Webinar: The Future of Salesforce Marketing”
Salesforce Foundations: Free Marketing and Commerce for Every Customer
Salesforce are giving the new Marketing and Commerce capability to every Enterprise Sales and Service customer for free. No, really! This isn’t just clickbait. Building on the Free Data Cloud initiative, announced at Dreamforce 2023, Salesforce customers can now access more of the new features on the core platform at no additional cost. Let’s take a look at what’s included with Salesforce Foundations and why this is important for the future of the platform.
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Marketing Cloud Growth vs Account Engagement (Pardot)
Earlier we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell Marketing Cloud Growth is the the latest marketing automation product by Salesforce. If you have worked in the ecosystem for a while then you’ll know that this is the third and only homegrown marketing offering by Salesforce. Continue reading “Marketing Cloud Growth vs Account Engagement (Pardot)”
Lead Qualification for Marketing Cloud Growth
For B2B businesses, it is critical to be able to measure the quality of inbound leads. This supports the marketing handover to sales and focuses resources on the best leads. It also provides key insights into who is responding to your inbound marketing activity. More importantly, it helps you communicate with and service your customers better. Let’s explore how to score your leads like a pro using Marketing Cloud Growth… Continue reading “Lead Qualification for Marketing Cloud Growth”