Category: Marketing Cloud Growth

Salesforce Foundations: Free Marketing and Commerce for Every Customer

Posted on September 16, 2024 by Sarah Kelleher

Salesforce are giving the new Marketing and Commerce capability to every Enterprise Sales and Service customer for free. No, really! This isn’t just clickbait. Building on the Free Data Cloud initiative, announced at Dreamforce 2023, Salesforce customers can now access more of the new features on the core platform at no additional cost. Let’s take a look at what’s included with Salesforce Foundations and why this is important for the future of the platform.

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Marketing Cloud Growth vs Account Engagement (Pardot)

Posted on September 10, 2024September 19, 2024 by Zoe Fisher

Earlier this year we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell Marketing Cloud Growth is the the latest marketing automation product by Salesforce. If you have worked in the ecosystem for a while then you’ll know that this is the third and only homegrown marketing offering by Salesforce. Continue reading “Marketing Cloud Growth vs Account Engagement (Pardot)” →

Lead Qualification for Marketing Cloud Growth

Posted on July 16, 2024July 16, 2024 by Zoe Fisher

For B2B businesses, it is critical to be able to measure the quality of inbound leads. This supports the marketing handover to sales and focuses resources on the best leads. It also provides key insights into who is responding to your inbound marketing activity. More importantly, it helps you communicate with and service your customers better. Let’s explore how to score your leads like a pro using Marketing Cloud Growth… Continue reading “Lead Qualification for Marketing Cloud Growth” →