Knowing the difference between a button and a link is a fundamental skill that can make or break a user’s journey.
Continue reading “The Power of a Single Click: Buttons vs. Links”
Author: Lauren Madley
Optimising your Assets for Better User Experiences
As part of our UX Guidelines series we’re going to take a deep dive into the different types of assets and their best practices. You may have already seen our previous blogs on How to improve User Experience on Forms or Build your Landing Pages with UX in mind, however we’re going to look into some specifics within these assets. Continue reading “Optimising your Assets for Better User Experiences”
Dynamic Content vs Snippets in Account Engagement
With all the new changes, upcoming features and new products it can sometimes get a little confusing or overwhelming. So let’s take it back to some trusty features we see many of our customers utilising. Continue reading “Dynamic Content vs Snippets in Account Engagement”
Account Engagement Bulk Asset Copy Flow
Many of us have been eagerly awaiting the option to copy assets across Business Units, and the Summer 2023 release did not disappoint. Account Engagement Bulk Asset Copy Flow is here!
What You Should Know About Repeatable Engagement Programs
An Engagement Studio program is a powerful tool that can help automate your marketing in Account Engagement. These programs can be used for many cases but be cautious before you start building yours. Continue reading “What You Should Know About Repeatable Engagement Programs”
Lead Source Tracking in Account Engagement (Pardot)
Firstly, what is ‘lead source’?
Let’s start by defining what a ‘lead source’ actually is and why we use it. Continue reading “Lead Source Tracking in Account Engagement (Pardot)”
Using Queues in Account Engagement
First things first, when we’re talking about a queue in Account Engagement – what do we actually mean? Continue reading “Using Queues in Account Engagement”
Getting To Grips With Connected Campaigns
After many years of confusion around Account Engagement and Salesforce campaigns working independently, Salesforce has combined the two via Connected Campaigns. Not everyone has them set up, nor do they realise the benefits of the alignment. Let’s look at how it all works now they’re connected.
Continue reading “Getting To Grips With Connected Campaigns”
Are you ready for Multi-Factor Authentication (MFA)?
There’s been a lot of talk about security these past couple of years so it’s great to see Salesforce changing their requirements to keep customer data more secure than ever.
Continue reading “Are you ready for Multi-Factor Authentication (MFA)?”