The GDPR legislation from the European Commission is going to effect how most businesses collect, store and process data.
Author: James Campbell
When you need custom Salesforce code – and when you don’t
This is something I often get asked and without a detailed knowledge of the Salesforce platform, it can be a difficult thing to work out.
Continue reading “When you need custom Salesforce code – and when you don’t”
CEO Mark Benioff explains why salesforce.com will not be bidding for Twitter
Interesting article about why salesforce.com won’t be attempting to acquire Twitter.
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‘Salesforce Einstein’ is one step closer to truely automated marketing
The majority of marketing teams do not spend enough time analysing data whether it be reporting on campaign performance, scoring leads or building customer personas. Salesforce’s new AI tool aims to utilise machine learning to do all that for you. Can’t wait to see it in action! Continue reading “‘Salesforce Einstein’ is one step closer to truely automated marketing”
6 Nurture Campaigns You Should Consider Running
Have you recently implemented a Marketing Automation tool but are yet to launch your first nurture campaign? Implementing your first automated campaigns can be a daunting task and often people can’t decide where to start.
Here are a few ideas for nurture campaigns that we have seen work very well… Continue reading “6 Nurture Campaigns You Should Consider Running”
How to Implement Marketing Automation in 5 Easy Steps
You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start? Continue reading “How to Implement Marketing Automation in 5 Easy Steps”
Our Highlights from Salesforce Summer ’14
Salesforce.com finished their Summer ‘14 release just a couple of weeks ago. If you haven’t had a chance to read about all the new functionality available, take a look at some of the features that we think our customers will be interested in… Continue reading “Our Highlights from Salesforce Summer ’14”
Importing Data into Salesforce – Tips & Tricks
This blog post is relevant to anyone importing data into Salesforce from those uploading a list of new leads, to those carrying out a full system migration. It’s not a ‘how to guide’, more of discussion around things that often catch people out and how to avoid them. Continue reading “Importing Data into Salesforce – Tips & Tricks”
8 Ways to Improve Salesforce User Adoption
All organisations that use Salesforce should have a strategy to continuously improve and encourage user adoption. Some large organisations not only have a strategy for this, but they even have employees solely dedicated to the cause (salesforce.com being one). Here are a few things you can do to positively impact Salesforce user adoption within your organisation… Continue reading “8 Ways to Improve Salesforce User Adoption”