You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start? As powerful, intelligent and time-saving as these tools are, you cannot just switch them on and go.
Continue reading “How to Implement Marketing Automation in 5 Easy Steps”
As years go by, we become more and more reliant on digital platforms, mobile transactions, and can’t imagine our lives without dreaming of a never breaking wi-fi connection. Customers around the world want to use quickly and smoothly working online systems, which means companies don’t have any time to waste and have to respond with fitting strategies. They need to realise which digital area is the most suitable for their strategy, and then comes the most important step of all: Find the best experts and recruit them!
The most popular digital areas of 2017 include CRM, PPC, UX, SEO and Multichannel Marketing, which means there are high demand for specialised digital marketing professionals. Forward Role Recruitment has highlighted the most highly sought after roles in digital marketing, read all about it in the Business Review article below.
The world of digital marketing is constantly changing and evolving. New roles are emerging as companies adapt to new customer habits and strive to stay ahead of the competition. As a result of this fluidity, some roles are more coveted than others, and some can be more difficult to hire for.
Everyone who works in the digital marketing industry must have heard of the rise of marketing automation. With tools like Pardot, segmentation, targeting and positioning quickly and easily is not a distant dream or a fairytale anymore, it is reality.
However, automation is not the only marketing technique that could benefit your business. In the article below, Marketing Tech News highlights the five break-out trends of 2017, including the emergence of AI, the usage of voice search, the modernisation of forms, the marketing opportunity in podcasting and of course, the importance of marketing automation.
After you’ve read this article, the best thing you could do is think through which one of these tools you should include in your strategy and become a part of the evolution of digital marketing.
Why should marketers care about forms? Well, forms represent the final step of the marketing funnel for most organisations. They’re what separates anonymous web traffic from valuable leads. This means that any improvement in the form will improve the performance of all upstream marketing activity – including PPC, SEO, content marketing, and native advertising.
Email marketing is a powerful tool of a digital marketing strategy giving you a chance to share your personalised content with a well-targeted list of prospects.
Continue reading “2 Simple Ways to Keep Your Pardot Mailing Lists Fresh”
Email Monday has collected the most important and current statistics over mobile email usages that provides us an exciting insight on how the customers really think of our emails.
One of the first steps of every successful marketing strategy is to find out who your target audience is, step in their shoes and understand what they are dreaming about. Once you have that information it is time to start personalising your content on all your digital channels. As multiple studies have shown a significant increase of purchase intent for a product or service after receiving personalised relevant content, what is stopping you to do the same?
To deliver on this expectation, brands have to conceive the right content strategy to attract the right audience and also define how personalization fits into their overarching content marketing program. But to bring these two facets together, you also have to consider how technology can support your content personalization efforts now and into the future.
The Ultimate Content Marketing Personalization Technology Checklist
Do you find yourself asking, “Why is my email strategy not working?” or “How can I improve my campaign?” If so, then see our top tips to learn how to optimise and test your email campaigns to get the very best performance.
Implementing a marketing automation technology has become an essential step for every business who wishes to have an efficient online marketing strategy that works in line with sales and lead generation.
Continue reading “5 Ways To Make Your Marketing Automation Less Robotic & More Human”
Given the fact that thousands of emails are sent every second, how can you make sure your message gets through and will be remembered by the right people? Multiple elements could win valuable reading seconds for your company: an intriguing subject line, the perfect timing and most importantly segmenting, targeting and positioning your audience. Continue reading “How To Send Better B2B Emails In 2017”
Since the early days of social media marketing, businesses have been a bit sceptical about how social centered online platforms can support their marketing strategy. Years have passed and now it is 2017, when social platforms such as LinkedIn, Twitter or Facebook represent a large part of digital campaigns with a range of free opportunities for personalisation, content sharing and networking as well as efficient, targeted advertising options.
Are you interested to see how social marketing has matured and grown over the years? Listen to the episode of Marketing Cloudcast by Salesforce, where Luke Ball, Senior Director of Product Management shares his views of the growing importance of social media.
“We’ve been through the hype cycle and the trough of disillusionment, but I’m seeing a lot of maturation happening right now. Many businesses finally realize the full potential of social and are incorporating it into their processes and business strategies in a more holistic way,” says Luke when asked about the current state of social.
With Christmas around the corner, it is the perfect time to look back and see which trends dominated the online marketing world this year.
Continue reading “The Top 7 Online Marketing Trends That Dominated 2016”
Not sure how your business can benefit from marketing automation? With a great system like Pardot, you’d be able to create responsive email templates, landing pages, forms in one place, with the option to automate the whole process in a nurturing program. Continue reading “Why Marketing Automation Will Help You Elevate Your Business Operations”