Implementing Next-Gen Marketing Tech at Scale
In just four weeks, Nebula provided tailored technical configuration and training for SIB. We audited Data Cloud and implemented the emerging Marketing Cloud Growth edition to replace complex legacy tools. The outcome? An empowered marketing team confidently scaling lead generation with quick, personalised, AI-powered campaigns, supported by a technically sound foundation and expert implementation guidance.
- Data 360
- Marketing Cloud Next
- Sales Cloud
Social Investment Business & Nebula
Social Investment Business (SIB) are a non-profit organisation that provides investment for charities and social enterprises. Social investment supports organisations across the country to change people’s lives, build fairer communities and create a more resilient society.
The Challenge
- Account Engagement (Pardot) was used as the existing marketing automation platform, but users have found it complex, so they are not utilising its full potential.
- SIB enabled the included Marketing Cloud Growth edition; however, it did not have the in-house expertise to complete the technical setup or train the marketing users on the app.
The Solution
- An audit of Data Cloud and Marketing Cloud setup validated what had been configured and areas requiring attention to meet SIB’s requirements.
- Design and delivery of newsletter signup process and email template for marketing use.
- Fundamentals of Marketing Cloud Training Course delivered to the marketing and admin teams.
The Impact
- In our 4-week engagement, we ensured Marketing Cloud was technically sound for SIB’s needs.
- Foundational processes allow SIB to scale its lead generation and nurturing.
- The marketing team are empowered by a more user-friendly, AI-powered marketing platform to deliver quick, personalised campaigns.
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