Customer Success Story
Aligning Sales and Marketing for a Global Agency
Siloed teams and manual pipelines disjointed MMGY Global's customer experience. Nebula's MVP Account Engagement and Salesforce integration delivered streamlined campaigns, automated sales collaboration, and transparent reporting for investors.
Employees
1,000
Salesforce Products
- Account Engagement
- Sales Cloud
MMGY Global & nebula
MMGY Global is the world’s leading integrated marketing company specialising in the travel, tourism and hospitality industry representing multiple agency brands with one goal: to inspire people to go places.
The Challenge
- Pipeline updates were being made manually by a single administrator for the whole global team.
- Technical debt built up in the system, with duplicate records being created and no single source.
- With multiple brands using different third-party tools and potentially selling to the same customers, this created siloed teams and a disjointed customer experience.
The Solution
- Discovery and design workshops to establish common processes across the group’s brands.
- An MVP approach was adopted to maximise buy-in and ensure a solution could be delivered within a demanding timeframe.
- Account Engagement was integrated with Salesforce to align sales and marketing, with a suite of reports and dashboards to deliver joined-up insights.
The Impact
- A single sales process, in which opportunity products have been introduced, has enabled more accurate and transparent reporting for investors.
- Having an easy-to-use suite of branded templates streamlines marketing campaign creation, resulting in quicker turnaround times.
- Automated features and intuitive page design in Salesforce has allowed sales teams to work and collaborate more efficiently.
ou’ve done a brilliant job at keeping up on track and ensuring we’ve got the best out of our 2.0 upgrade. I’d like to extend my sincere gratitude to the entire team for your outstanding professionalism, swift responses, and effective problem-solving throughout this project. It has been a true pleasure working with you from the very beginning, and I’ve been thoroughly impressed by how each of you has contributed to supporting our end goals.
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The Space Aldgate,
Irongate House,
22-30 Dukes Place,
London EC3A 7LP
Irongate House,
22-30 Dukes Place,
London EC3A 7LP
