Customer Success Story

Actionable Insights for Sales and Marketing

Addigy has dedicated team of people who are extremely passionate about Addigy’s goal: to build the world’s best platform for easily and securely managing your Macs and iOS devices from the web.
Industry
High Tech High Tech
Users
Users ~100
Salesforce Products
Sales Cloud Sales Cloud
CRM Analytics CRM Analytics

In hindsight, trying to have done our project without Nebula Consulting's guidance and engagement would have likely been a disaster [...] We are very happy with the resulting dashboards and we've been given a strong foundation, and the relevant training and knowledge, to further improve and customize the dashboards as we need to as our business at Addigy evolves in the future.”

Jack Michel Senior Salesforce Administrator

The Challenge

  • Addigy were struggling to analyse their conversion rates due to complexity in their data structure. 
  • This meant they were unable to accurately calculate revenue and pipeline analytics as well as analyse trends.
  • The lack of data visibility was making it very difficult to identify actionable insights.

The Solution

  • Discovery workshops ensured that the dashboards supported a holistic view of Addigy’s processes.
  • A simplified dataset architecture followed best practice and minimised processing time.
  • Thorough user testing and adoption sessions were held to ensure the resulting dashboards aligned closely with the business need.

The Impact

  • Stakeholders from sales and marketing, and executive leadership, now have a single location for key insights.
  • Data trends reveal and support more successful approaches across marketing campaigns, sales efforts, and customer geographies, supporting the growth of Addigy.
  • Leaders can establish the impact of marketing activities all the way through the sales funnel.