The Integration of AI in B2B Marketing: Trends and Applications
The landscape of B2B marketing is undergoing a significant evolution, driven by the increasing adoption of Artificial Intelligence (AI). This technology is moving beyond theoretical…
B2B Marketing Analytics: Understanding the Sync Behaviour with Account Engagement and Salesforce
In the world of B2B marketing, data-driven decision-making is essential for success. However, as you may be aware native Account Engagement reporting is fairly limited,…
Top Summer ’25 Release Picks for Marketing Cloud
The Salesforce Summer '25 Release is right around the corner. Here are my top picks for Marketing Cloud Growth / Advanced edition. (more…)
Laying the Right Foundations
Complex processes and cautious stakeholders hindered Redwheel's CRM adoption. Nebula's Account Engagement and Salesforce audits mapped the journey, restoring confidence and delivering a strategic roadmap for a powerful, sales-enabled CRM.
Financial Services – B2B Marketing Challenges
At Nebula, we work with many customers within the broad Financial Services (FS) category, including banking, payments, insurance, wealth management and more. We find that…
End of support for Enhanced Email Experience in Account Engagement
With the release of the latest #Salesforce update, Account Engagement (formerly #Pardot) users should be aware of a significant change on the horizon: “Support for…
Overcoming Salesforce Field History Limits Using Data Cloud
If you’ve ever tried to track changes to your Salesforce records in detail, you’ve probably run into some frustrating limitations. Out of the box, Salesforce…
Aligning Marketing and Sales for a Global Insurer
Poor email deliverability and disconnected data misaligned Lockton's sales and marketing. Nebula's Salesforce and Account Engagement integration established governance, delivering a 97% delivery rate, 25 empowered users, and transparent insights.
Revenue Cloud Quote Template Builders – How RCA is Fixing CPQ’s Weaknesses
If you have created Quote Templates in Salesforce CPQ before, you will understand the difficulties involved with creating Quote Documents that will look good and…
