What is progressive profiling and how can it help you to be better at marketing?
Marketers need detailed data to be able to segment and target their campaigns effectively. But adding all the fields you would like onto a form can be overwhelming for your visitors. How can you collect all the data you need without damaging the customer journey?
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When you need custom Salesforce code – and when you don’t
This is something I often get asked and without a detailed knowledge of the Salesforce platform, it can be a difficult thing to work out.
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Should we use Salesforce Process Builder at all?
I’ve always been wary of Process Builder. My objection is that Process Builder’s main advantage is also its greatest weakness: It offers the power of writing code, without writing code.
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Don’t leave your user experience behind
I agree wholeheartedly agree with this article – I think it’s easy, as busy marketers, to overlook what your website journey is like. Is it easy to navigate? Is the content enticing? Is it portraying your brand image? Is it telling the story you set out for it to do?
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These Marketing Automation Statistics Show Where Marketers Really Are
The age of the ‘batch-and-blast’ is over, but the age of smart email marketing is most certainly not. Marketing automation is making marketers, especially in the B2B space, smarter, more targeted and more effective.
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The five fundamentals of data-driven marketing
From understanding your data points, what this means in terms of interest and intent to buy, the best way to measure performance & ROI to the simply unmeasurable brand metrics – data-driven marketing is here to stay and is how the modern marketer can ensure their marketing stands out from the crowd.
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How to Stay on Top of the Ever-Changing Marketing Landscape
Have you considered how your marketing has changed with the times? Or thinking about it, have your practices stayed the same since you started your Marketing career?
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How to calculate the ROI of offline transactions
Google AdWords is a great way to drive new traffic to your site and, for e-commerce businesses, it’s very easy to track your return and calculate the ROI.
ReadCEO Mark Benioff explains why salesforce.com will not be bidding for Twitter
Interesting article about why salesforce.com won’t be attempting to acquire Twitter.
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Heroku – One less headache for your developers?
Our very own Salesforce consultant, Kerry Watt, tells us about her introduction to Heroku and how it could help transform your business.
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Email marketing is not dead!
Despite an influx of new communication channels in which to target potential customers through in recent years, email remains an effective acquisition tool – if done right.
ReadDon’t just do what you know you can measure
Here’s a thought provoking piece for all the marketeers out there. Sometimes it’s easy to measure the things we know are easy to measure. But are these statistics the most relevant? Do they push the boundaries of your marketing ability, or are you just going through the motions? And is everybody in the company on […]
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