Salesforce Development Is Finally Growing Up
When I started writing code on Salesforce, we typed code into a basic text-input on the setup pages. There was no auto-complete, no collaboration tools, and no version control, deployment was difficult… In fact, if it weren’t for the platform itself being so powerful, it would have been a complete dead-end.
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Email Marketing is Still Very Much Alive
The landscape of email marketing has changed enormously in the past few years. Now, success in email marketing doesn’t rely on gathering huge numbers of addresses but more on segmenting your audience, automating communications and being much more targeted.
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Account Engagement now allows Dynamic List Segmentation based on Public List Opt-in Status
Account Engagement has recently released an additional rule for Dynamic Lists that has largely gone unnoticed, but is hugely powerful and adds much-needed functionality to the platform.
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Build More Targeted Buyer Journeys with Account Engagements Engagement Studio
Engaging with your prospects in real-time has just got a whole lot easier with the launch of Salesforce Account Engagement’s Engagement Studio today. The new interface enables you to build more sophisticated 1-to-1 customer journeys based on a number of insights for both prospects and customers.
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6 Nurture Campaigns You Should Consider Running
Have you recently implemented a Marketing Automation tool but are yet to launch your first nurture campaign? Implementing your first automated campaigns can be a daunting task and often people can’t decide where to start. Here are a few ideas for nurture campaigns that we have seen work very well…
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Save Time with These Account Engagement Shortcuts
Did you know there’s a super easy way to get to some of the most commonly used features in Account Engagement using just your keyboard? Hit one of the combinations above to navigate Account Engagement much more efficiently.
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How to Implement Marketing Automation in 5 Easy Steps
You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start?
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5 reasons you should be using Salesforce Duplicate Management
Salesforce’s Duplicate Management – a duplicate prevention tool which was rolled out as part of an older release, but went largely unheralded and has continued to fly under the radar.
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Using Account Engagement Form Handlers to Integrate your Existing Web Forms
This post in our Doing More with Account Engagement Forms series looks at how to use Account Engagement Form Handlers to integrate existing web forms without disrupting any back-end processes. Some of your website forms may be already set up to trigger internal processes, e.g. logins or online purchases.
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Creating Variable Height iframes for Account Engagement Forms
This post forms part of our popular Doing More with Account Engagement Forms series. Here, we focus on how to integrate iframes seamlessly into your site with variable heights. A common problem you may face when hosting Account Engagement iframe forms on your site is what to do if they change height.
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Improve Form Conversion Rates with Progressive Profiling
As part of our Doing More with Account Engagement Forms blog series, this post looks at how to use Account Engagement’s Progressive Profiling feature. Learn how to improve the quality of your prospect data without impacting conversion rates.
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Style Account Engagement Forms to Look Like Your Own Site
In the Doing More with Account Engagement Forms series, we are sharing with you all our favourite features, tips and best practices for making Account Engagement Forms work better for your business. Here, we show you how to make Account Engagement Forms fit seamlessly into your website.
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