Behind the Scenes with Email Authentication
Blog
Marketing

Behind the Scenes with Email Authentication

Earlier this year, Nicola gave you insights into how best to get your emails into people’s inboxes.  (more…)

Salesforce DX Desktop Notifications for Mac
Blog
Development

Salesforce DX Desktop Notifications for Mac

Salesforce DX and 2nd Generation Packaging are transforming the development process on the platform. Here's a tip to help with some of the long-running processes…

Retain Field History with Field Audit Trail -Generally Available
Blog
Salesforce Platform

Retain Field History with Field Audit Trail -Generally Available

Is compliance something that is important to you?  If so, many people may not realise that standard field history tracking in Salesforce is kept only…

Perfect Your Pardot and Salesforce Integration
Blog
Marketing

Perfect Your Pardot and Salesforce Integration

Pardot has many rich features but arguably one of its greatest strengths is that it seamlessly integrates with Salesforce. (more…)

How to Achieve Marketing and Sales Alignment with Pardot
Blog
Marketing

How to Achieve Marketing and Sales Alignment with Pardot

So you’re up and running with Pardot, what’s next? Mastering it from a marketing point of view is one thing, but taking your marketing automation…

New Feature: Pardot for Lightning
Blog
Marketing

New Feature: Pardot for Lightning

For those of you who want to give your users a single interface to access sales and marketing information, Pardot for Lightning is the feature for you!

Pardot Winter ‘19 Release: Engagement Studio
Blog
Marketing

Pardot Winter ‘19 Release: Engagement Studio

This week, the Pardot Winter ‘19 release brought us major changes on how we work with Engagement Studio. (more…)

Important Update: Google Ads is changing the way you track ad clicks in Account Engagement
Blog
Marketing

Important Update: Google Ads is changing the way you track ad clicks in Account Engagement

"Important: Google Ads parallel tracking will be automatically turned on." If you are a marketer then you have probably received this subject line in your…

Automation, Automation, Automation
Blog
Marketing

Automation, Automation, Automation

Marketing Automation can indeed save you time and money in the long-run, but it requires some thinking time upfront to build an effective strategy and streamlined processes.