Passing your Pardot Specialist Exam
As a Pardot user, the Pardot Specialist Exam is a great affirmation of your Marketing Automation career. It will test your familiarity with the Pardot platform, automation, and awareness of the integrations.
Things We Love About the Pardot Spring ’19 Release
It's a wonderful time of year, the snow is melting, the sun is starting to appear, and the Pardot Spring '19 Release is here! Here…
The cost of not having a data backup
One of the many aspects that many don’t consider when managing Salesforce is protecting your data from loss or corruption. A CRM system is only…
Ways You Can Use Pardot Automation Rules
There are so many ways you can use automation rules in Pardot, it can be daunting to think of the best uses for them. To…
How Can Custom Redirects Help You?
Updated: 22nd August 2023 Custom Redirects act as personalised tracked links that can be used to optimise your marketing campaigns in many different ways. They…
How to Make Your Emails Accessible
1.3 billion people worldwide live with a visual impairment. Add onto that anyone who has a temporary disability (think broken hand). That's potentially a lot…
How to Ensure Stakeholder Buy-in for Marketing Automation Success
You’d be forgiven for looking at any Marketing Automation project as a purely technical exercise and forgetting the most important element: the human factor. (more…)
Why have an Email Preference Center?
An email preference center offers your prospects a chance to select the type of email communications they would like to receive from you, rather than…
Got Alignment Issues on iPhone?
There's nothing worse than building a beautiful email template only to find out it breaks on certain devices. I've come across this very strange alignment…
