Why Data-Driven Marketing Is the Only Way Forward
With more accountability and tighter marketing budgets than ever before, data-driven marketing is critical for modern marketers to succeed. There are two main reasons for…
What is Pardot B2B Marketing Analytics?
Pardot B2B Marketing Analytics enables you to easily analyse your data from both Pardot and Salesforce so you can measure the effectiveness of your marketing…
Does your Business have a truly aligned and integrated Sales and Marketing team?
This article suggests that bringing Sales and Marketing together within a business through the sharing of data and aligned processes can generate huge opportunity and…
New data protection legislation is coming into place…don’t leave it too late to comply
The GDPR legislation from the European Commission is going to effect how most businesses collect, store and process data. (more…)
How to Use Pardot in Multiple Languages
For companies operating globally, marketing in the native language of your audience may seem like an overwhelmingly complex task. However, there are some steps you…
Why SEO should always complement your content marketing
Despite sometimes working in silos, SEO and Content Marketing should naturally work hand-in-hand. Both are trying to drive targeted, high quality traffic to your site…
Deploy from Salesforce to Source Control with Gearset
Non-developers won't care (except that development happens more smoothly), but I've been waiting for this one... (more…)
Understanding Pardot’s Engagement Studio
In our last blog post, we told you ‘What’s new with Pardot’s Engagement Studio’. Well, now we’re here to offer our advice on what to…
What’s new with Pardot’s Engagement Studio?
Pardot’s Engagement Studio has been around for a few months now and we’ve been helping our customers get up to speed with the added functionality…
