Often, the case for a CRM is made in terms of the benefits it will bring to your business. Realistically it’s now more of a hygiene factor than ever before, no longer a “nice to have”. Companies of all shapes and sizes are using CRM to improve efficiency, target customers more effectively and ultimately close more revenue. Continue reading “Top 10 risks of not using a CRM system in your small business”
Category: Marketing
How to Turn an Ordinary Email Into a Powerful Marketing Machine
Are you making the most of your email signature?
Continue reading “How to Turn an Ordinary Email Into a Powerful Marketing Machine”
The long and winding path-to-purchase
The B2B buying cycle is complex – taking into account multiple decision-makers that may have differing needs or requirements and sometimes tricky budget approval or internal bureaucracy leading to typically longer buying cycles. Continue reading “The long and winding path-to-purchase”
6 shocking myths about subject lines
This is such an interesting take on the myths of subject lines and reporting. There is so much more that contributes to the effectiveness of an email campaign – whether they are expecting your emails, who the email is from, whether the content met their expectations and are they happy to keep receiving them? Continue reading “6 shocking myths about subject lines”
How data analysis became the new social media marketing
A recent research survey shows that organisations are placing increasing importance on data analysis expertise and it’s becoming an essential skillset for the modern marketer.
Continue reading “How data analysis became the new social media marketing”
Do small businesses need marketing automation to keep up with the competition?
The short answer is ‘yes’.
Continue reading “Do small businesses need marketing automation to keep up with the competition?”
No more excuses! How to solve the most common excuses for not using Marketing Automation
Reading these three solutions to the most common excuses for not using marketing automation, my first thought was that someone had recorded one of my meetings! I have heard all the excuses for not using marketing automation over the years and they are all just that… excuses. Continue reading “No more excuses! How to solve the most common excuses for not using Marketing Automation”
‘Salesforce Einstein’ is one step closer to truely automated marketing
The majority of marketing teams do not spend enough time analysing data whether it be reporting on campaign performance, scoring leads or building customer personas. Salesforce’s new AI tool aims to utilise machine learning to do all that for you. Can’t wait to see it in action! Continue reading “‘Salesforce Einstein’ is one step closer to truely automated marketing”
5 Ways to Humanize your Marketing Emails
Marketing Automation opens up a whole world of new possibilities for digital marketers, especially when it comes to email. But there are so many potential pitfalls that can make your marketing emails seem impersonal, spammy or just bad. Continue reading “5 Ways to Humanize your Marketing Emails”
Predicting the unknown with AI
In the world of marketing automation, we’re striving to send the right message, to the right people at the right time to increase engagement with our brands. But can we take that a step further with Artificial Intelligence through increased targeting and personalisation, automating real-contact with customers or predicting what consumers want before they even know! Continue reading “Predicting the unknown with AI”
Improving the Marketing and Sales Relationship is Not a New Challenge
This great HBR article from 1989 highlights that automating marketing and sales processes to improve the relationship and productivity is by no means a new concept. Successful businesses have been trying to improve efficiency and process management between these two key departments for decades! Continue reading “Improving the Marketing and Sales Relationship is Not a New Challenge”
Is Marketing Automation for you?
If you’re considering Marketing Automation or already have a solution but not sure you’re using it to it’s full potential, this is a great list of Q&A’s that will help you think more thoroughly about how to plan, integrate and resource your Marketing Automation strategy. Continue reading “Is Marketing Automation for you?”