An important part of any database management is to honour the email preferences that have been requested by your prospects.
Category: Marketing
Should You Be Launching That Overlay?
It’s the age-old dilemma between marketing and user experience. We want to push our messages out to as many relevant people as possible via effective, available and innovative channels but not at the expense of the user experience. It’s a fine balance between hitting your conversion metrics, trying to offer your visitors relevant and timely information whilst not disrupting their journey. Continue reading “Should You Be Launching That Overlay?”
5 tips for sending an email blast without getting blacklisted
You’ve got a great looking email, written great content, got a list of signed-up recipients ready to receive your amazing email communications. But will they see it? Will it get through the dreaded spam filters?
Continue reading “5 tips for sending an email blast without getting blacklisted”
When to Ask for Marketing Automation Help
Marketing Automation is a big investment for most companies and it’s critical to show a good return and improvements to your marketing strategy and performance. In this case, partnering with a consultancy or agency to help you with this may just seem like an additional cost. So, when should you ask you Marketing Automation help? Continue reading “When to Ask for Marketing Automation Help”
Step Up Your Mobile Email Marketing
Email Monday has collected the most important and current statistics over mobile email usages that provides us an exciting insight on how the customers really think of our emails.
4 Ways to Nurture Marketing Qualified Leads into Sales Qualified Leads
When you work so hard to get leads into the top of the funnel, the same effort should be focused all the way down to ensure the leads eventually get converted. However, I know this is easier said than done!
Continue reading “4 Ways to Nurture Marketing Qualified Leads into Sales Qualified Leads”
How Strategically Aligned is your Organisation?
As Nebula grows, we have an incredible opportunity to become successful leaders in our sector. But how do companies become successful? What is that secret sauce that drives a small startup to become an international powerhouse? Continue reading “How Strategically Aligned is your Organisation?”
The Ultimate Content Marketing Personalization Technology Checklist
One of the first steps of every successful marketing strategy is to find out who your target audience is, step in their shoes and understand what they are dreaming about. Once you have that information it is time to start personalising your content on all your digital channels. As multiple studies have shown a significant increase of purchase intent for a product or service after receiving personalised relevant content, what is stopping you to do the same?
To deliver on this expectation, brands have to conceive the right content strategy to attract the right audience and also define how personalization fits into their overarching content marketing program. But to bring these two facets together, you also have to consider how technology can support your content personalization efforts now and into the future.
The Ultimate Content Marketing Personalization Technology Checklist
35 Top Marketing Automation Tips
So you’ve invested in a Marketing Automation tool – marketing can take care of itself now, right? Well no actually. Marketing Automation Platforms allow you to be smarter with your marketing, make personalisation easier and can certainly remove many manual processes but the logic behind it requires thought, constant iterations and optimisation to be truly effective. Continue reading “35 Top Marketing Automation Tips”
Managing your Marketing Strategy In-House: Is Your Team Ready
Following an implementation of Marketing Automation, you’ll start to take the first steps into managing your Marketing strategy without the support of your implementation partner or agency. For many, this can be a daunting task, but there are some simple steps and questions you can ask yourself that will ease the process considerably. Continue reading “Managing your Marketing Strategy In-House: Is Your Team Ready”
How To Optimise Your Email Marketing
Do you find yourself asking, “Why is my email strategy not working?” or “How can I improve my campaign?” If so, then see our top tips to learn how to optimise and test your email campaigns to get the very best performance.
Email Unsubscribers and Why They’re Your Blessing in Disguise
In this world of data-driven marketing, we can quite often look at negative indicators of engagement as a sign of poor campaign performance. However, we are always looking to learn and evolve our campaigns and so these kind of indicators are just as important as the positive ones. Continue reading “Email Unsubscribers and Why They’re Your Blessing in Disguise”