One topic that repeatedly causes confusion and frustration when using Account Engagement (Pardot) with Salesforce is the topic of Campaigns. In this post, I’ll attempt to untangle the differences between the two and explain what each one is useful for. Continue reading “The Differences Between Account Engagement (Pardot) and Salesforce Campaigns”
Category: Lead Management
How to Achieve Marketing and Sales Alignment with Pardot
So you’re up and running with Pardot, what’s next? Mastering it from a marketing point of view is one thing, but taking your marketing automation strategy to the next level means working more closely with your sales team.
Continue reading “How to Achieve Marketing and Sales Alignment with Pardot”
6 Nurture Campaigns You Should Consider Running
Have you recently implemented a Marketing Automation tool but are yet to launch your first nurture campaign? Implementing your first automated campaigns can be a daunting task and often people can’t decide where to start.
Here are a few ideas for nurture campaigns that we have seen work very well… Continue reading “6 Nurture Campaigns You Should Consider Running”
How to Implement Marketing Automation in 5 Easy Steps
You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start? Continue reading “How to Implement Marketing Automation in 5 Easy Steps”
6 Reasons Your Business Needs Lead Scoring
“The leads marketing sent through are terrible.” “Sales are ignoring all these great leads.” “We missed out on that opportunity.” “I feel like I’m wasting my time”.
If any of these comments ring a bell, you should be scoring your leads. Continue reading “6 Reasons Your Business Needs Lead Scoring”