I’ve worked with over 100 companies at the very beginning of their Marketing Automation journey and it’s such an exciting opportunity with loads of wins and great results to be had. But there are some pitfalls that can make this a daunting process. Continue reading “3 Marketing Automation Road Blocks, and How to Defeat Them”
Author: Sarah Kelleher
Find the Right Technology Stack to Nail Your Attribution Model
As marketers are held more and more accountable for their spend and revenue, delivering a solid attribution model is key. But this is much easier said than done. The sales process have developed from a funnel structure to a web of touchpoints across a myriad of channels. Continue reading “Find the Right Technology Stack to Nail Your Attribution Model”
Marketers: What digital investments you need to make next year
Looking ahead to 2017, marketers should really be focused on technology. There have been huge advances in how marketers can leverage new technology to better connect with customers.
Continue reading “Marketers: What digital investments you need to make next year”
Using AI to Achieve a Human Customer Experience
A typical “Customer Journey”, if such a thing exists, is not a straight path from discovery to purchase. There are so many touchpoints that a customer can have with a brand, both online and offline, and meeting the expectations of the customer at every step is increasingly difficult. Continue reading “Using AI to Achieve a Human Customer Experience”
The Pros and Cons of Account-Based Marketing
Account-based marketing is the latest ‘buzzword’ in marketing. It’s a targeted marketing strategy that focuses your efforts on specific accounts rather than individuals. Whilst it is certainly a way to drive revenue from your key accounts, it certainly isn’t a simple time-saving solution. Pardot have weighed up the Pros and Cons of ABM, so you can evaluate whether it will work for your business and be part of your 2017 marketing plan.
The approach requires an almost extreme level of focus on the unique pain-points, issues, and market of each of your target accounts. You’ll need to make sure your sales and marketing teams are tightly aligned in order to deliver a truly seamless customer experience.
Why Data-Driven Marketing Is the Only Way Forward
With more accountability and tighter marketing budgets than ever before, data-driven marketing is critical for modern marketers to succeed. There are two main reasons for this. Firstly, Continue reading “Why Data-Driven Marketing Is the Only Way Forward”
51 Essential Email Marketing Tips to Help Marketing Automation
Marketing Automation should be in every marketer’s roadmap for 2017, whether you are looking to implement or you already use automation and want to improve and extend your use of it.
Continue reading “51 Essential Email Marketing Tips to Help Marketing Automation”
Marketing Automation: What to Read When You’re Starting Out
If Marketing Automation is in your business plan for 2017, starting that journey can be an overwhelming prospect, whatever your role in the business. But there is a wealth of information out there to help you make the most of your new platform. Continue reading “Marketing Automation: What to Read When You’re Starting Out”
How to Use Pardot in Multiple Languages
For companies operating globally, marketing in the native language of your audience may seem like an overwhelmingly complex task. However, there are some steps you can follow using Pardot to make this process easy to manage.
The Future of B2B Marketing is a ‘digital mesh’
It may seem like the stuff of sci-fi movies, but AI, augmented reality, virtual reality and intelligent apps are all very real. From maps that automatically tell you where to eat nearby, to payment apps that alert you with offers when you enter a shop, there is a strong trend towards hyper-personalised marketing built into to the technology that we use 24/7. Continue reading “The Future of B2B Marketing is a ‘digital mesh’”
How We Proved That Everyone Has Time to Create Powerful Content
Over the past four weeks, we’ve been trialling Passle to try and boost our content creation at Nebula and plant our flag as experts in the field of CRM and Marketing Automation. In the past, despite many of us having strong marketing backgrounds, we have fallen foul of all the usual excuses for not keeping up with our content marketing. With all the good intention in the world, our blog was looking a little dusty.
Each team member was tasked with posting interesting, digestable and shareable content and opinions in their area of expertise. We do have a highly-skilled and knowledgable team and it was time to share that with the world.
The results were staggering. We created more content in the first two weeks than we have in the last two years and it had a much wider audience. With relatively little effort, we proved that every single person in the business has something valuable to share with our audience.
The key to the success of this exercise was its simplicity. We shared opinions, comments and articles on topics we know well and that would resonate with our audience. Each post only took 5-10 minutes and didn’t require hours of research or copywriting.
Of course, there’s much more to a content marketing strategy and we’re just at the beginning of this journey. But it’s a journey we’re excited to take.
And who knows, you too could win a snazzy trophy like me 😉
How the Internet Continues to Transform Traditional Marketing
Marketing has changed drastically since the explosion of the internet, from the dominance of more traditional channels (TV, radio, display) to more varied digital channels. Now, marketers have direct access to consumers through email, social media, network advertising and a whole host of digital media. Continue reading “How the Internet Continues to Transform Traditional Marketing”