Author: Nick Clark

Every day we speak to companies using their data to market to their customers.  It’s how we have all carried out our day to day prospecting for some time.  But with less than 12 months before a fundamental shift in the law takes place, I worry that many companies are still ill-prepared for what is about to happen. Continue reading “GDPR It’s real and it’s not far away…..” →

Cloud providers have highly skilled security teams and economies of scale to invest in the latest security technologies. Cloud providers are also assessed by many different customers, have to comply with a broad range of security regulations, and are motivated to ensure customer security success since this is foundational to the cloud business. In many cases, the security resources that a cloud provider offer exceed those that organisations can afford independently.

PHILIP HAMMOND, the chancellor of the exchequer, is not a man given to making dramatic statements. Known as “Spreadsheet Phil” during his cost-cutting stint as defence secretary, he does dry better than the Sahara. Yet on November 1st, addressing a geeky conference hosted by Microsoft, Mr Hammond declared that not only was Britain developing its offensive cyber-capabilities, but it was doing so “because the ability to detect, trace and retaliate in kind is likely to be the best deterrent”. It was a statement of intent that few Western governments have been prepared to make so explicitly.

You might be wondering if email is still effective. The answer is a loud and resounding yes! In fact, email is growing. According to the Salesforce 2016 State of Marketing Report, 49% of marketers say email is directly linked to their business’ primary revenue source — a notable jump from the 20% of marketers who said the same in 2015. But how are successful email marketing ninjas optimising this investment for success?

Simply put, you need to set goals. By having a clear goal and measurable criteria for success it is easier to understand what can be classed as a good result or where there are areas for improvement. Jim Sterne says it best:

“Without clear goals, there’s no need to measure anything; without measuring, there’s no way to know if the work you’re doing is helping to achieve your goals.”