Eventbrite is a well known platform for hosting and promoting events, and by integrating its registration functionality to your account engagement landing page, you can streamline the registration process for your audience. Continue reading “How to embed an Eventbrite button in Account Engagement Landing Pages”
Author: Migena Marina
Tracking Phone Number Clicks in Your Landing Pages
A clickable phone number is a link that opens your phone app with the number pre-populated when accessed from a mobile device. However, tracking the engagement of a phone number link in Account Engagement can be challenging. Here’s a quick workaround we’ve tested and used. Continue reading “Tracking Phone Number Clicks in Your Landing Pages”
Building Forms with Multiple Dependencies
In Account Engagement, dependent fields allow you to establish a parent-child relationship between the different form fields. By dynamically presenting fields based on previous selections, you can collect more relevant and accurate data while guiding prospects through a tailored form-filling experience. But when would you use these dependencies in your forms?
Continue reading “Building Forms with Multiple Dependencies”
Let’s Wrap Up 2022 with our Marketing Cloud Team
2022 has been a year full of achievements and celebrations for our Marketing Cloud team.
From events, we’ve attended and personal development goals we achieved, to so many new certifications, new exciting projects, and amazing new team members!
Let’s start with our name, which changed from the Pardot Practice to the Marketing Cloud Practice. This, of course, was influenced by the change of name of Pardot to Marketing Cloud Account Engagement. But also because our team members have started working on new, exciting Marketing Cloud projects.
Certifications
Our knowledge continues to expand, and it definitely shows in the number of new certifications our amazing team members achieved this year:
- 1 new Pardot Specialist certification
- 4 new Pardot Consultant certifications
- 1 new Strategy Designer certification
- 1 new Pardot Business Unit accreditation
Learning and Development
At Nebula, we have our team’s personal development at heart. Thanks to our great Learning and Development Lead, we are guided and helped to achieve our goals every day. This year we focused on investing in our individual strengths and discovering the amazing diversity of talent within our team. This allows us to come together and collaborate so effectively.
Zoe’s promotion to Principal Marketing Automation Consultant has driven a continued focus on technical excellence within the team. This knowledge-driven growth has seen both Kiera and Kyle promoted to Consultants this year along with welcoming Dave, Lauren, Ketan, and Migena to the team.
This year has also seen Zoe become a Community Leader in the Salesforce Marketer (Pardot) Group and we’ve enjoyed participating, hosting, and speaking at these events!
Highlights
User Groups were not the only events we’ve taken part in this year. We participated and spoke at London’s Calling, spoke at MarDreamin, and attended Salesforce Live, World Tour and, for the first time ever, Dreamforce. MarDreamin’ was a particular highlight as the team won our first award: the MarDreamies award for Extending Salesforce: API-driven marketing solutions with our AppExchange App – Enhanced Engagement History.
We can’t wait to start next year with new challenges and adventures and keep supporting and advising our customers. We hope you have a lovely festive period and look forward to working with the community in 2023!
Use the new Email Builder in Salesforce Engage
In the Spring ‘22 release, a new setting was added for Salesforce Engage. The new setting lets you choose which types of emails sales reps can use when sending Engage emails – Pardot Classic or Lightning. Read on to learn more about how to enable and use it.
Continue reading “Use the new Email Builder in Salesforce Engage”
Is it Time to Spring Clean your Account Engagement?
Now that Spring has sprung and the sunshine is finally starting to make an appearance, there is no better time to clear out your clutter and tidy up that bulging wardrobe. And your Account Engagement account is no different! We have updated our Spring Cleaning blog for 2023. Continue reading “Is it Time to Spring Clean your Account Engagement?”