Over the past 3 years, we have seen more and more of our customers adopting Revenue Operations (RevOps) strategies within their company structure and processes. This has led to changes within their Salesforce Orgs. So, what is RevOps, why are so many companies investing time and money in RevOps, and how does it present itself in Salesforce architecture? This blog post forms the first part of a series on RevOps.
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