Customer Success Story
Targeted Sales Enablement for Users
Clarion Events is a the world’s largest privately owned event and exhibition organiser. Clarion Events hosts a variety of events across multiple sectors, and provides exceptional customer experiences through both in-person and digital event formats.
Industry
Media & Entertainment
Users
~620
Salesforce Products
Sales Cloud
Account Engagement
CRM Analytics
“
Next Best Actions has become our silent assistant in Salesforce—flagging stale stages, overdue close dates, and missing details like addresses. It’s helped our sales team stay on top of every deal and ensure data is complete before closing, which has boosted both accountability and CRM adoption.
The Challenge
- Stale Opportunities in the pipeline were not progressing in stages.
- Many Opportunities did not have any activities logged in the last 30 days.
- Required data of Account VAT numbers were often missed preventing Opportunities from being marked as won and frustrating users.
The Solution
- Nebula worked with Clarion Events Sales Enablement to address the challenges within the workflow context using recommendations with Einstein Next Best Action functionality.
- Sales users now have the ability to accept Next Best Action recommendations that are suggested as in-context guidance to address common challenges.
The Impact
- Comparative analysis in 2 divisions for May-June 2023 and May-June 2024 revealed an impactful result:
- Stage moves: +132%, +27%
- Logged activities: +23%, +95%
- VAT invoices: 0%, +14%
- Einstein Next Best Action became a valued tool for Clarion Events Sales Enablement department.
Migrating to the Next Generation of Quoting
Empowering Self-Service Data Importation
Transforming Estimates for a Global Manufacturer
Simplifying Revenue Tracking with Salesforce CPQ
Laying the Right Foundations
From Spreadsheets to Salesforce: A Smarter Way to Sell
Account Engagement – Friend not Foe
Creating a seamless membership experience
Aligning Marketing and Sales for a Global Insurer
The Space Aldgate,
Irongate House,
22-30 Dukes Place,
London EC3A 7LP
Irongate House,
22-30 Dukes Place,
London EC3A 7LP
