Customer Success Story
Actionable Insights for Sales and Marketing
A complex data structure hindered Addigy's conversion and pipeline analysis. Nebula simplified their dataset architecture and built holistic dashboards. Executives, sales, and marketing now share a single hub to track trends and impact.
Users
100
Salesforce Products
- CRM Analytics
- Sales Cloud
Addigy & nebula
Addigy has a dedicated team of people who are extremely passionate about Addigy’s goal: to build the world’s best platform for easily and securely managing your Macs and iOS devices from the web.
The Challenge
- Addigy were struggling to analyse their conversion rates due to the complexity in their data structure.
- This meant they were unable to accurately calculate revenue and pipeline analytics, as well as analyse trends.
- The lack of data visibility was making it very difficult to identify actionable insights.
The Solution
- Discovery workshops ensured that the dashboards supported a holistic view of Addigy’s processes.
- A simplified dataset architecture followed best practice and minimised processing time.
- Thorough user testing and adoption sessions were conducted to ensure the resulting dashboards closely aligned with business needs.
The Impact
- Stakeholders from sales and marketing, and executive leadership, now have a single location for key insights.
- Data trends reveal and support more successful approaches across marketing campaigns, sales efforts, and customer geographies, driving Addigy’s growth.
- Leaders can assess the impact of marketing activities across the entire sales funnel.
In hindsight, trying to have done our project without Nebula Consulting’s guidance and engagement would have likely been a disaster […] We are very happy with the resulting dashboards and we’ve been given a strong foundation, and the relevant training and knowledge, to further improve and customize the dashboards as we need to as our business at Addigy evolves in the future.”
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The Space Aldgate,
Irongate House,
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Irongate House,
22-30 Dukes Place,
London EC3A 7LP
