Do small businesses need marketing automation to keep up with the competition?
The short answer is 'yes'. (more…)
‘Salesforce Einstein’ is one step closer to truely automated marketing
The majority of marketing teams do not spend enough time analysing data whether it be reporting on campaign performance, scoring leads or building customer personas.…
The Core of Salesforce Einstein
Ever wonder how Salesforce could implement such a revolutionary feature on a well-established platform? With the acquisition of BeyondCore this became entirely feasible, so much…
Salesforce Administrators – check out this awesome blog!
Sometimes, with so much content coming out of Salesforce, it's hard to keep up with the latest news. Well Salesforce admins, look no further. Salesforce…
Less Work Required To Write Salesforce Lightning Components? I’m in!
Salesforce Lightning is a modern interface with some nice architectural ideas (e.g. event-based communication between modules). It is clearly the direction that SF want to…
Heroku – One less headache for your developers?
Our very own Salesforce consultant, Kerry Watt, tells us about her introduction to Heroku and how it could help transform your business. (more…)
Heroku – One Less Headache for your Developers?
I recently attended a Partner event at the Salesforce tower, the subject – Heroku. “Well that name certainly doesn’t give anything away,” I thought! (more…)
Salesforce Development Is Finally Growing Up
When I started writing code on Salesforce, we typed code into a basic text-input on the setup pages. There was no auto-complete, no collaboration tools,…
Account Engagement now allows Dynamic List Segmentation based on Public List Opt-in Status
Account Engagement has recently released an additional rule for Dynamic Lists that has largely gone unnoticed, but is hugely powerful and adds much-needed functionality to…
