Get More Subscribers with an Email Sign-up Form
You have your newsletter ready to send with the perfect, appealing subject line, an outstanding design that is mobile-responsive and of course some interesting content. But do you have enough people to target?
Read
Automation, Automation, Automation
Marketing Automation can indeed save you time and money in the long-run, but it requires some thinking time upfront to build an effective strategy and streamlined processes.
Read
7 Advantages of Using Salesforce as Your CRM System
If you are thinking about investing in Salesforce, or have it and think you could be doing more with it – take a look these great reasons for using Salesforce.
Read
A “Provider” Pattern in Salesforce Lighting
As a developer coming to Lightning, one of the immediate questions is: How can I share code between my components? Well, there’s a nice summary of two code-sharing options on the Salesforce Developers Blog: Modularizing Code in Lightning Components. But,
Read
Is an ineffective CRM system the route to poor sales?
Some scary statistics here – and ones that are so easy to rectify if caught early. Time and again we hear stories of poor CRM adoption, no-one having faith in the system or the data, and general under utilisation of an expensive investment.
Read
Get out of the ‘lead magnet’ mindset and focus on value exchange
A recent conversation with a customer about quality content has stuck in my head, most precisely the usage of the phrase “value exchange”.
Read
Why is meeting Renewables targets good for business?
The inner eco-warier in me was really pleased to see that Salesforce had hit its renewable energy pledge, especially as they had done so 33 years early! I was particularly interested though in why the Salesforce executive vice president, Mark Hawkins, claimed that it was good for business.
Read
Integrating with Salesforce is easy
Our customers are continually asking questions like:
Read
Marketers need to learn how to use Martech Tools
The fundamental element of every successful content strategy is being able to create relevant, outstanding and informative content. But the copy itself is not enough, especially if you don’t know how to manage it with the right technologies.
ReadIntroducing Salesforce DX Open Beta
Salesforce have been dangling DX in front of source-control-hungry developers for some time now. And now it’s finally in Open Beta!
Read
The Importance of User Experience within Salesforce
When speaking to people who have been considering Salesforce, there can be an apprehension that it will be a complicated experience. This can be the case, especially if your business has multiple different processes, products, services and markets. Salesforce is built to be able to mirror your business no matter how complicated it is, or […]
Read
GDPR It’s real and it’s not far away…..
Every day we speak to companies using their data to market to their customers. It’s how we have all carried out our day to day prospecting for some time. But with less than 12 months before a fundamental shift in the law takes place, I worry that many companies are still ill-prepared for what is […]
Read