There’s no doubt about it, Marketing really does enhance business operations, and more and more businesses see it as a route to success – which is great.
Continue reading “4 truths about marketing expectations that tech execs need to hear”
Category: Marketing
The importance of emotional mapping in B2B marketing
The key to engaging successfully with your target audience is being able to send them the right message at the right time in order to strike a chord – what will make them take notice and take action?
Continue reading “The importance of emotional mapping in B2B marketing”
Is branding Southern Rail’s greatest failure?
As a fellow South Londoner and marketer, this recent article from The Drum really caught my eye. Over the last couple of years, Southern Rail’s service into London has all but imploded. And they have developed a terrible public image along the way. Continue reading “Is branding Southern Rail’s greatest failure?”
Brand storytelling is here to stay
They say content is king, but since then we’ve been inundated with content. So much so, that the challenge for the modern marketer today is how to cut through that noise.
What is progressive profiling and how can it help you to be better at marketing?
Marketers need detailed data to be able to segment and target their campaigns effectively. But adding all the fields you would like onto a form can be overwhelming for your visitors. How can you collect all the data you need without damaging the customer journey? Continue reading “What is progressive profiling and how can it help you to be better at marketing?”
Don’t leave your user experience behind
I agree wholeheartedly agree with this article – I think it’s easy, as busy marketers, to overlook what your website journey is like. Is it easy to navigate? Is the content enticing? Is it portraying your brand image? Is it telling the story you set out for it to do? Continue reading “Don’t leave your user experience behind”
These Marketing Automation Statistics Show Where Marketers Really Are
The age of the ‘batch-and-blast’ is over, but the age of smart email marketing is most certainly not. Marketing automation is making marketers, especially in the B2B space, smarter, more targeted and more effective.
Continue reading “These Marketing Automation Statistics Show Where Marketers Really Are”
The five fundamentals of data-driven marketing
From understanding your data points, what this means in terms of interest and intent to buy, the best way to measure performance & ROI to the simply unmeasurable brand metrics – data-driven marketing is here to stay and is how the modern marketer can ensure their marketing stands out from the crowd. Continue reading “The five fundamentals of data-driven marketing”
How to Stay on Top of the Ever-Changing Marketing Landscape
Have you considered how your marketing has changed with the times? Or thinking about it, have your practices stayed the same since you started your Marketing career?
Continue reading “How to Stay on Top of the Ever-Changing Marketing Landscape”
How to calculate the ROI of offline transactions
Google AdWords is a great way to drive new traffic to your site and, for e-commerce businesses, it’s very easy to track your return and calculate the ROI.
Continue reading “How to calculate the ROI of offline transactions”
Email marketing is not dead!
Despite an influx of new communication channels in which to target potential customers through in recent years, email remains an effective acquisition tool – if done right.
Don’t just do what you know you can measure
Here’s a thought provoking piece for all the marketeers out there. Sometimes it’s easy to measure the things we know are easy to measure. But are these statistics the most relevant? Do they push the boundaries of your marketing ability, or are you just going through the motions? And is everybody in the company on board with what the terminology means – and how it affects day-to-day business?
Simplifying and aligning key metrics are vital for growth and performance management in any company. But measurement for measurement’s sake can often be a waste of time. Making sure all teams are working to a similar set of clearly defined targets is often more effective than bamboozling management with marketing-speak.
…recent Marketing Week research found that although nearly four out of five marketers use ‘engagement’ as a metric to prove return on investment, only a minority believe senior leaders take the term seriously. It’s vital to understand what a successful campaign means to your business and align your metrics, and their understanding, with this from the start.