The Winter ’23 release account engagement preview is out, and I’ve rounded up my main takeaways so far. These are subject to change so make sure you check back closer to the release dates. The release is scheduled for 9/9, 7/10 and 14/10 weekends.
Continue reading “Winter’23 Release: Account Engagement Preview”
I recently found out the name Slack is an acronym for “Searchable Log of all Conversations and Knowledge”. We can now add that it is also a log of won opportunities, marketing engagements and new cases. Slack is expanding its – very impressive – list of integrations to further enable productivity for Salesforce. Read on to find out the latest on Account Engagement (Pardot).
Continue reading “Slack for Marketing Cloud Account Engagement”
It’s officially ice cream weather! Let’s be honest, when isn’t it ice cream weather? This means that the summer release is almost here. I’ve been looking through the Summer’22 release notes and have summarised my thoughts on the two key Marketing Cloud Account Engagement updates below.
You may have seen on social media, any newsletters you subscribe to, or even on my recent blog, that Pardot has been renamed to Marketing Cloud Account Engagement. Here is a more detailed overview of the change, as this is something that is changing across the Marketing Cloud suite.
Pardot is not the only Marketing Cloud product to get a name change. The whole suite has had a rebrand, as you can see below:
Former Names |
New Names |
| Salesforce CDP | Customer Data Platform |
| Interaction Studio | Personalization |
| Messaging & Journeys | Engagement |
| Pardot | Account Engagement |
| Ad Studio | Advertising |
| Pardot | Account Engagement |
| Datorama | Intelligence |
The theme across the board is that the products are being renamed to describe the solution that the product provides. This should make it easier for new customers or existing customers considering new products to find the tool that they need.
Currently, Account Engagement is still “Powered by Pardot” and will remain with this messaging until later in 2022. This also goes for all of the products outlined above.
Salesforce has explained in this article that there are three key reasons:
The new names are out! These will be used moving forwards, you will notice that help articles and the platform still uses the former names. This has been indicated to change in late 2022, with no confirmation on a date yet.
You can still log into Pardot using the Pardot Lightning App, create Pardot emails and set up Pardot Scoring. This is likely to change, but for now, you will not see any updates on the platform.
Learn more about the Marketing Cloud suite of products by checking out Trailhead. For any support with Marketing Cloud Account Engagement, Powered by Pardot, get in touch to speak to one of our experts.
Salesforce has announced that Pardot, alongside all other Marketing Cloud products, will be getting a new name. This is part of a drive to unite the marketing offering under one Salesforce for Marketing suite. Under this more closely aligned setup, Pardot is now known as Marketing Cloud Account Engagement. Or MC Account Engagement for short!
Continue reading “Introducing Marketing Cloud Account Engagement – the new name for Pardot”
Most organisations that are using #Pardot should already have a tracker domain set up. If you’re still using the go.pardot tracker domain for anything, ANYTHING at all, it is time to break up and move on…
When Apple released its Mail Privacy Protection features in 2021, it allowed its Users to hide their email engagement activity from senders. From an email marketing perspective, this has made it challenging to be able to accurately measure email engagement and success. Read on to find out how Pardot is supporting with preparing us for this shift.
Continue reading “Prepare your Pardot Account for Apple Mail Privacy Changes”
Following Salesforce’s acquisition of Slack in July, it’s no surprise that more integrations and apps are coming to Salesforce and Pardot. In the Winter’22 Release we saw one of these great new integrations come to Pardot in the form of notifications to channels. Learn how to set this up for your organisation in this blog.
Recently, a lot of my customers have been enquiring about how they can improve their Account-Based Marketing (ABM) strategy using Salesforce and Pardot. There are several features available now that can be leveraged for ABM. Read on to find out the different use cases for these tools!
Continue reading “Top Tools for your Account Based Marketing Strategy”
The Winter’22 release is coming soon. Bringing with it several exciting new features and updates to make every B2B marketer’s dreams come true! As a result, we have additional drag and drop builders. As well as integrations galore. In addition, it will be easier to filter list views in Pardot and Salesforce. Furthermore there are email content improvements and more! Here’s a preview of my favourite new features and updates. Keep an eye out as they’re coming soon to a Pardot near you…
Continue reading “Winter’22 Release: Pardot New Features and Updates”
Pardot account management has been gradually moving over to Salesforce. Now, there are specific permissions you can apply to a permission set, so that your Pardot Super User can manage your Pardot account directly in Salesforce. Empower your Pardot Administrator today by unlocking the Marketing Setup area.
Many organisations have Pardot Business Units, and need to allow a Prospect to exist in more than one BU. There are a few challenges with this.
Continue reading “Pardot Business Units – Leads and Contacts Syncing to Multiple BUs”