Content marketing is an effective tool companies can use to promote themselves as experts and lead prospects through the buying cycle.
Continue reading “How to create content every prospective customer craves”
Author: Sarah Kelleher
Is branding Southern Rail’s greatest failure?
As a fellow South Londoner and marketer, this recent article from The Drum really caught my eye. Over the last couple of years, Southern Rail’s service into London has all but imploded. And they have developed a terrible public image along the way. Continue reading “Is branding Southern Rail’s greatest failure?”
What is progressive profiling and how can it help you to be better at marketing?
Marketers need detailed data to be able to segment and target their campaigns effectively. But adding all the fields you would like onto a form can be overwhelming for your visitors. How can you collect all the data you need without damaging the customer journey? Continue reading “What is progressive profiling and how can it help you to be better at marketing?”
These Marketing Automation Statistics Show Where Marketers Really Are
The age of the ‘batch-and-blast’ is over, but the age of smart email marketing is most certainly not. Marketing automation is making marketers, especially in the B2B space, smarter, more targeted and more effective.
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How to calculate the ROI of offline transactions
Google AdWords is a great way to drive new traffic to your site and, for e-commerce businesses, it’s very easy to track your return and calculate the ROI.
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Top 10 risks of not using a CRM system in your small business
Often, the case for a CRM is made in terms of the benefits it will bring to your business. Realistically it’s now more of a hygiene factor than ever before, no longer a “nice to have”. Companies of all shapes and sizes are using CRM to improve efficiency, target customers more effectively and ultimately close more revenue. Continue reading “Top 10 risks of not using a CRM system in your small business”
Do small businesses need marketing automation to keep up with the competition?
The short answer is ‘yes’.
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No more excuses! How to solve the most common excuses for not using Marketing Automation
Reading these three solutions to the most common excuses for not using marketing automation, my first thought was that someone had recorded one of my meetings! I have heard all the excuses for not using marketing automation over the years and they are all just that… excuses. Continue reading “No more excuses! How to solve the most common excuses for not using Marketing Automation”
5 Ways to Humanize your Marketing Emails
Marketing Automation opens up a whole world of new possibilities for digital marketers, especially when it comes to email. But there are so many potential pitfalls that can make your marketing emails seem impersonal, spammy or just bad. Continue reading “5 Ways to Humanize your Marketing Emails”
Improving the Marketing and Sales Relationship is Not a New Challenge
This great HBR article from 1989 highlights that automating marketing and sales processes to improve the relationship and productivity is by no means a new concept. Successful businesses have been trying to improve efficiency and process management between these two key departments for decades! Continue reading “Improving the Marketing and Sales Relationship is Not a New Challenge”
Email Marketing is Still Very Much Alive
The landscape of email marketing has changed enormously in the past few years. Now, success in email marketing doesn’t rely on gathering huge numbers of addresses but more on segmenting your audience, automating communications and being much more targeted. Continue reading “Email Marketing is Still Very Much Alive”
Account Engagement now allows Dynamic List Segmentation based on Public List Opt-in Status
Account Engagement has recently released an additional rule for Dynamic Lists that has largely gone unnoticed, but is hugely powerful and adds much-needed functionality to the platform.