Author: Sarah Kelleher

How the Internet Continues to Transform Traditional Marketing

Marketing has changed drastically since the explosion of the internet, from the dominance of more traditional channels (TV, radio, display) to more varied digital channels. Now, marketers have direct access to consumers through email, social media, network advertising and a whole host of digital media. Continue reading “How the Internet Continues to Transform Traditional Marketing”

What is progressive profiling and how can it help you to be better at marketing?

Marketers need detailed data to be able to segment and target their campaigns effectively. But adding all the fields you would like onto a form can be overwhelming for your visitors. How can you collect all the data you need without damaging the customer journey? Continue reading “What is progressive profiling and how can it help you to be better at marketing?”

Top 10 risks of not using a CRM system in your small business

Often, the case for a CRM is made in terms of the benefits it will bring to your business. Realistically it’s now more of a hygiene factor than ever before, no longer a “nice to have”. Companies of all shapes and sizes are using CRM to improve efficiency, target customers more effectively and ultimately close more revenue. Continue reading “Top 10 risks of not using a CRM system in your small business”

No more excuses! How to solve the most common excuses for not using Marketing Automation

Reading these three solutions to the most common excuses for not using marketing automation, my first thought was that someone had recorded one of my meetings! I have heard all the excuses for not using marketing automation over the years and they are all just that… excuses. Continue reading “No more excuses! How to solve the most common excuses for not using Marketing Automation”

Improving the Marketing and Sales Relationship is Not a New Challenge

This great HBR article from 1989 highlights that automating marketing and sales processes to improve the relationship and productivity is by no means a new concept. Successful businesses have been trying to improve efficiency and process management between these two key departments for decades! Continue reading “Improving the Marketing and Sales Relationship is Not a New Challenge”