As a Pardot Select Partner, we have first-hand experience of the benefits that this Marketing Automation Platform can bring to any business. With a good implementation, well thought out plans and the right team in place, you will be sure to start feeling the benefits in next to no time. Continue reading “Salesforce Pardot again recognized as a Marketing Automation leader”
Author: Nicola Hodd
The toolkit for building leads from scratch
Many of the tips here are the building blocks of lead generation and any business can do them – but they are all the more easier to put in place with Marketing Automation.
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How to optimise the deliverability of a new email campaign
If you’re just about to start sending email communications to your audience or have switched email service providers (and hence changed sending IP address) then consider these top tips to ensure your emails reach the inbox! Continue reading “How to optimise the deliverability of a new email campaign”
The importance of emotional mapping in B2B marketing
The key to engaging successfully with your target audience is being able to send them the right message at the right time in order to strike a chord – what will make them take notice and take action?
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Brand storytelling is here to stay
They say content is king, but since then we’ve been inundated with content. So much so, that the challenge for the modern marketer today is how to cut through that noise.
Don’t leave your user experience behind
I agree wholeheartedly agree with this article – I think it’s easy, as busy marketers, to overlook what your website journey is like. Is it easy to navigate? Is the content enticing? Is it portraying your brand image? Is it telling the story you set out for it to do? Continue reading “Don’t leave your user experience behind”
The five fundamentals of data-driven marketing
From understanding your data points, what this means in terms of interest and intent to buy, the best way to measure performance & ROI to the simply unmeasurable brand metrics – data-driven marketing is here to stay and is how the modern marketer can ensure their marketing stands out from the crowd. Continue reading “The five fundamentals of data-driven marketing”
Email marketing is not dead!
Despite an influx of new communication channels in which to target potential customers through in recent years, email remains an effective acquisition tool – if done right.
The long and winding path-to-purchase
The B2B buying cycle is complex – taking into account multiple decision-makers that may have differing needs or requirements and sometimes tricky budget approval or internal bureaucracy leading to typically longer buying cycles. Continue reading “The long and winding path-to-purchase”
6 shocking myths about subject lines
This is such an interesting take on the myths of subject lines and reporting. There is so much more that contributes to the effectiveness of an email campaign – whether they are expecting your emails, who the email is from, whether the content met their expectations and are they happy to keep receiving them? Continue reading “6 shocking myths about subject lines”
How data analysis became the new social media marketing
A recent research survey shows that organisations are placing increasing importance on data analysis expertise and it’s becoming an essential skillset for the modern marketer.
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Predicting the unknown with AI
In the world of marketing automation, we’re striving to send the right message, to the right people at the right time to increase engagement with our brands. But can we take that a step further with Artificial Intelligence through increased targeting and personalisation, automating real-contact with customers or predicting what consumers want before they even know! Continue reading “Predicting the unknown with AI”