So often, we just focus on using personal data we have about our prospects in Pardot for segmentation purposes. But...
Earlier in the year, Jeena talked about the importance of having an Email Preference Center (EPC). Setting one of these...
As a Pardot Consultant, GDPR and Privacy Policies are a frequent topic of conversation with customers. Two of the most...
Have you ever noticed that some of your prospects are assigned to a certain user in Pardot but when you...
Pardot is fantastic for many things, but sadly having obvious field names is not one of them. Many people get...
There are many hidden gems in Pardot, but one of my personal favourites is the Prospect Audits. You may not...
Did you know that you can manage your incoming marketing leads round-robin style in Pardot? Often this process in Salesforce...
May 23rd at the Excel saw 2019's London Salesforce World Tour. From sessions to interactive stands there was something for...
Creating engaging content can help guide and ultimately convert prospects into paying customers. But what content is appropriate for each...