Scoring is one of the most useful tools available to a Pardot Administrator in terms of perfecting the alignment between Sales...

As marketers, we're always looking for new ways to make our campaigns more effective and efficient. If you're already using...

The process of moving B2B prospects through your sales cycle takes time. It’s unlikely that someone is going to purchase...

Salesforce’s Duplicate Management – a duplicate prevention tool which was rolled out as part of an older release, but went...

This blog post is relevant to anyone importing data into Salesforce from those uploading a list of new leads, to...

There is one Apex class in our Nebula library that we use more than any other: SObjectIndex. It is a...

Growing your list of mailable contacts is a marketers dream. There are some healthy, organic ways to do this and...

Earlier this year, Nicola gave you insights into how best to get your emails into people’s inboxes.  (more…)

Salesforce DX and 2nd Generation Packaging are transforming the development process on the platform. Here's a tip to help with...