In the ever-evolving world of digital marketing, it’s easy to get swept up in the latest trends, tools, and platforms. From social media algorithms to the endless new features on email marketing platforms, the digital landscape is constantly shifting. But in all of this, there’s one fundamental skill that often gets overlooked — the ability to understand and write basic HTML.

Now, before you start thinking that HTML is something only web developers need to worry about, let me assure you that it’s something every digital marketer can benefit from. Whether you’re crafting emails, building landing pages, or optimising websites, having a basic understanding of HTML can save you time, reduce reliance on developers, and empower you to be more effective in your role.

In this post, we’ll explore why learning HTML is an essential skill for marketers, the practical benefits it offers, and how you can get started with some help resources.

1. You’ll Improve Email Marketing Results

Let’s start with one of the most common touchpoints for marketers: email marketing. Emails are the lifeblood of many digital campaigns, but they can be frustrating to get right. Sure, email marketing platforms offer drag-and-drop editors and pre-designed templates, but these tools aren’t always perfect. They can sometimes deliver subpar rendering across different email clients or result in clunky layouts that just don’t look quite right (looking at you, Outlook).

Having a basic understanding of HTML will help you troubleshoot these issues. You’ll be able to tweak the code to fix problems with formatting, add custom styling, or even adjust layout issues that might appear in certain email clients. And if you’re ever faced with a scenario where something just doesn’t look quite right, you’ll have the knowledge to quickly jump in and make those adjustments without needing to wait on a developer.

It’s all about creating a seamless, polished experience for your audience — which is difficult to do if you’re stuck waiting for technical help every time something goes wrong.

2. You’ll Streamline Your Workflow

Let’s face it: as marketers, we’re often juggling multiple projects at once. Waiting for a developer or designer to make a small tweak to your landing page or email template can slow down your workflow. Instead of waiting, you could just jump into the code yourself and make those changes in minutes.

Knowing the basics of HTML allows you to be more independent. Want to change a button’s colour? Add a hyperlink to your call-to-action? Fix the alignment of a header? With a little HTML knowledge, you can take care of it on your own, freeing up your time to focus on more strategic tasks.

And, let’s not forget the time saved by being able to troubleshoot and fix issues without needing to involve other teams.

3. You’ll Have Better Communication with Developers and Designers

If you’ve ever tried to communicate a technical issue to a developer, you know how frustrating it can be if you’re not speaking the same language. Not knowing the basics of HTML can make it challenging to collaborate effectively with your technical colleagues. It can lead to misunderstandings, delays, and frustration on both sides.

By learning some basic HTML, you’ll be able to communicate more clearly with your developers and designers. Instead of saying, “The button doesn’t look right,” you can provide specific feedback, like, “Can we adjust the padding around the button in the <td> tag?” This can make your conversations more productive and help ensure the final product is closer to what you envisioned.

It also shows your technical colleagues that you’re invested in the project and willing to learn.

4. You’ll Improve SEO and Website Performance

Search engine optimisation (SEO) is another area where understanding HTML can pay off. Search engines like Google use HTML code to crawl and index web pages. If you don’t understand how things like title tags, meta descriptions, header tags, and alt text work, it can be challenging to optimise your content properly.

By learning basic HTML, you’ll have more control over your website’s structure and on-page SEO. You’ll be able to make sure all the right tags are in place, images are properly tagged with alt text, and your headers are structured correctly for SEO. These small changes can have a significant impact on how your site ranks in search engines.

Plus, HTML knowledge allows you to take control of technical aspects of your website that might otherwise require the help of developers. Want to change the meta description or add structured data? With basic HTML skills, you can do it yourself.

5. You’ll Boost Your Confidence and Career Prospects

Marketers who know a bit of HTML have a significant advantage over those who don’t. It’s a valuable skill that sets you apart in an increasingly competitive field. By learning HTML, you’ll be able to take on more responsibilities, work more efficiently, and contribute to projects in ways you might have previously felt you weren’t able to.

In addition, having basic HTML knowledge signals to employers that you’re willing to learn and adapt. Whether you’re a marketing manager, a content strategist, or an email marketing specialist, HTML is a skill that can open doors and help you grow in your career.

How to Get Started with HTML

You don’t need to become a coding expert to reap the benefits of HTML. There are plenty of online resources, tutorials, and courses designed specifically for beginners. A few key areas to focus on include:

• Basic HTML Tags: Learn how to structure content using tags like; <h1>, <p>, <div>, <br>, <table>, etc.
• CSS Basics: Understand how to style content using basic CSS to adjust colours, fonts, and layouts.
• Responsive Design Principles: Learn how to use media queries and other HTML elements to make your content look good on all devices.
• HTML Validation: Use tools like W3C HTML Validator to check your code for errors.

Don’t be intimidated by the idea of coding. With just a few hours of practice, you’ll start to see how easy and rewarding it can be to implement your changes directly.

If you’re looking at where to start learning, we have another blog that can point you in the right direction and has plenty of resources on where to start and what’s out there.

In Conclusion: Embrace HTML and Unlock Your Full Potential

In a digital world where speed, efficiency, and collaboration are key, knowing basic HTML is no longer just a “nice-to-have” skill. It’s a fundamental part of being an effective, versatile marketer. By learning HTML, you’ll empower yourself to work more independently, solve problems faster, and build better campaigns from the ground up. Whether it’s email marketing, website optimisation, or SEO, HTML will give you the tools you need to succeed.

So, if you haven’t already, it’s time to start learning! Your future self (and your team) will thank you.