What we’ve seen at Salesforce World Tour London 2017
Once again Salesforce World Tour London 2017 turned out to be a big and well orchestrated event for the community. The keynote that year, as always, was impressive.
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Salesforce is Opening Up Metadata to Apex Code
Your Salesforce Org is made up of two types of data:
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Three Things No One Tells You About Email Marketing and AI
Siri, Alexa, Einstein – the tech giants are investing heavily and moving fast on Artificial Intelligence but can it be used and applied successfully for normal organisations with modest budgets?
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When is the right time for an SME to invest in Salesforce?
There are always differing opinions within any organisation regarding the appropriate time to invest the financial and employee resource to implementing enterprise CRM software.
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Salesforce Proclaims ‘The Age Of The Customer’ At London World Tour
Last Thursday I attended my first ever Salesforce event at London ExCel and well, it was something that I have never seen before. Thousands of people gathered in one place to hear what are the latest features and best practices of Salesforce, and to have a great time networking with like-minded individuals. The event started […]
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Using Javascript Promises to chain asynchronous actions in Salesforce Lightning
Even the title of this article might make your head spin. But, if you develop Lightning Components, try to stick with it: it addresses a tricky use-case when coding Lightning Components and it is actually very neat when you get to the end.
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GDPR: Confusion over compliance
As the clock ticks down to GDPR implementation, every company in every industry will be studiously inspecting the laws and regulations to see how it applies to them. But across the board it seems that there’s widespread confusion as to what it covers. Does it cover existing data? How does it affect boilerplate contracts? And […]
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Using Salesforce Campaigns to track Marketing ROI
When discussing attribution of marketing ROI, I am asked regularly “Surely other companies must have this same problem?”. And my answer is always yes. They do. Attribution is very difficult and there’s no secret sauce that will magically tell you what made a customer buy something. However, that’s no reason to despair. By using the […]
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Why a Website is Still Your Most Important Piece of Marketing Collateral
With every area of marketing affected by technological improvements and new feature releases, it is hard to keep up with all the latest trends. But in case you are one of the marketers who are in the loop with everything, then there are still a number of further decisions that need to be made. Which […]
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Building Your Brand From the Inside Out
Lately, I’ve been lucky enough to spend a lot of time at Salesforce Tower in London and it’s really got me thinking about the importance of internal marketing and employee engagement. If anyone knows how to do this, it’s Salesforce.
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Using Salesforce Lightning to create responsive web content
“It looks weird on my iPhone”
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Is marketing technology affecting your relationship with IT?
It’s no secret that there have been power struggles between sales and marketing as both functions strive for increased lead generation and revenue growth across the business. But with the advancement of marketing technology, it seems as though there is a new power struggle between marketing and IT to get systems fully integrated with the […]
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