Exciting evolution of the Salesforce AppExchange
The growth in the number of Lightning add-ons available in the Salesforce AppExchange is great to see and makes the migration from Classic to Lightning…
What Does Apple’s New Cookie Change Up Mean for Pardot Users?
Apple's new 'Intelligent Tracking Prevention' means that the first-party cookies used by Pardot will be deleted after 30 days of prospect inactivity in Safari 11.…
Pardot and Salesforce Campaign Alignment: The Release We’ve All Been Waiting For
Over the past year or so, we've been teased with murmurings and screenshots of a very exciting Pardot release. I've been waiting for this with…
The most effective email marketing tactic of 2017
A survey of 260 marketers by Ascend2 suggests that message personalisation is the most effective email marketing tactic. (more…)
Can Salesforce FSC Drag Retail Banking into an Omni-channel Age?
Having worked with the Salesforce Financial Service Cloud (FSC) and seen companies grow into it and through it, it is great to see that it…
Top tips for post-event lead handling
Handling leads from events is a common headache for B2B marketers. After all, with the challenges and stress of a big event or trade show,…
Why John Lewis’ Gender-Neutral Clothes Should Make B2B Marketers Think
For a long time now, clothing retailers have suffered the odd social media backlash for particularly poorly thought-out clothing designs. This is often directed at…
Hungarian naming conventions were not always evil
As a Salesforce developer, used to working in Apex the lack of strong typing in Javascript can be a challenge. (more…)
Some shade between the snow in Salesforce Lightning
Salesforce have started to announce some details of what we can expect in Winter 18... One thing to change is the look and feel of…
