What is progressive profiling and how can it help you to be better at marketing?
Marketers need detailed data to be able to segment and target their campaigns effectively. But adding all the fields you would like onto a form…
These Marketing Automation Statistics Show Where Marketers Really Are
The age of the 'batch-and-blast' is over, but the age of smart email marketing is most certainly not. Marketing automation is making marketers, especially in…
The long and winding path-to-purchase
The B2B buying cycle is complex - taking into account multiple decision-makers that may have differing needs or requirements and sometimes tricky budget approval or…
Top 10 risks of not using a CRM system in your small business
Often, the case for a CRM is made in terms of the benefits it will bring to your business. Realistically it's now more of a…
How data analysis became the new social media marketing
A recent research survey shows that organisations are placing increasing importance on data analysis expertise and it's becoming an essential skillset for the modern marketer.…
Do small businesses need marketing automation to keep up with the competition?
The short answer is 'yes'. (more…)
‘Salesforce Einstein’ is one step closer to truely automated marketing
The majority of marketing teams do not spend enough time analysing data whether it be reporting on campaign performance, scoring leads or building customer personas.…
The Core of Salesforce Einstein
Ever wonder how Salesforce could implement such a revolutionary feature on a well-established platform? With the acquisition of BeyondCore this became entirely feasible, so much…
Salesforce Administrators – check out this awesome blog!
Sometimes, with so much content coming out of Salesforce, it's hard to keep up with the latest news. Well Salesforce admins, look no further. Salesforce…
