Account Engagement

Increased domain security over the past few years has meant that cross-domain tracking is not possible. For customers with multiple...

Firstly, what is ‘lead source’?  Let's start by defining what a ‘lead source’ actually is and why we use it....

As the saying goes, price is only an issue in the absence of value. This is a more pressing issue...

Google & Yahoo are releasing changes for email senders to reduce spam emails for their users. However, this could mean...

The wait is over! A highly requested feature update to Engagement Studio allowing users to be more precise with wait...

As a marketing automation tool, Account Engagement (Pardot) works at its fullest potential when the online marketing processes are automated...

One topic that repeatedly causes confusion and frustration when using Account Engagement (Pardot) with Salesforce is the topic of Campaigns....

In today's digital era, email marketing remains a powerful tool for businesses to connect with their audience, drive engagement, and...

As we know, having a form on your site or landing page is an effective way of obtaining information from...