So you’re up and running with Pardot, what’s next? Mastering it from a marketing point of view is one thing, but taking your marketing automation strategy to the next level means working more closely with your sales team.
Continue reading “How to Achieve Marketing and Sales Alignment with Pardot”
Have you recently implemented a Marketing Automation tool but are yet to launch your first nurture campaign? Implementing your first automated campaigns can be a daunting task and often people can’t decide where to start.
Here are a few ideas for nurture campaigns that we have seen work very well… Continue reading “6 Nurture Campaigns You Should Consider Running”
You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start? Continue reading “How to Implement Marketing Automation in 5 Easy Steps”
“The leads marketing sent through are terrible.” “Sales are ignoring all these great leads.” “We missed out on that opportunity.” “I feel like I’m wasting my time”.
If any of these comments ring a bell, you should be scoring your leads. Continue reading “6 Reasons Your Business Needs Lead Scoring”